Tag: Mobile site

Total Results: 58

Mattel encourages school spirit via Monster High mobile site

Published: February 1, 2012

Toy giant Mattel has rolled out a mobile site for its Monster High brand that features 3D graphics and entices users to show off their school spirit.

Why now is the time to optimize for mobile

Published: January 25, 2012

By Dash Teter

Despite soaring mobile usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?

5 lessons to apply when launching a mobile site or campaign

Published: January 6, 2012

By Janet Jaiswal

Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.

Stribling enters mobile real estate via mobile Web

Published: January 5, 2012

Brokerage firm Stribling has rolled out a mobile Web site to help house hunters on the go, showing the growing need from consumers to research on their mobile devices.

How to move from mobile-friendly to mobile-first

Published: January 4, 2012

By Tom Wentworth

These days, marketers need to move from being mobile-friendly to thinking in terms of mobile-first. Why? Because the game has changed.

Ryland Homes’ mobile site delivers 300pc mobile traffic jump

Published: November 9, 2011

Ryland Homes recently launched a mobile-friendly site that has resulted in a 300 percent increase in mobile traffic and lower conversion costs compared with desktop.

Tips on making a mobile Web site holiday shopper-ready

Published: October 3, 2011

One of the ways that merchants are gearing up for the holiday season is by updating their mobile sites with an eye toward simplifying the experience.

Audi drives traffic to dealers with new mobile site

Published: September 29, 2011

Audi has introduced its first dedicated mobile site in the United States as it looks to meet mobile users' research needs and direct them to local dealers.

Fast Park introduces mobile-optimized site for consumer convenience

Published: August 11, 2011

Off-site parking facilities company Fast Park has debuted a mobile-optimized site that lets consumers browse parking rates and amenities.

Jos. A. Bank looks to add check-out function to mobile offerings as demand grows

Published: July 28, 2011

While Jos. A. Bank is looking to add a commerce element to its mobile-optimized site and iPhone application, nothing has prevented the retailer from driving in-store traffic via mobile.