Tag: Mobile social networking

Total Results: 56

Only one in five smartphone owners check-in through mobile: study

Published: May 14, 2011

A new study finds that only one in five smartphone owners access check-in services from their mobile devices.

Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics

Published: April 20, 2011

With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Rayovac exec: Social and mobile transforming advertising

Published: April 5, 2011

Spectrum Brands and its batteries brand Rayovac are increasingly turning to mobile and social media, channels that are transforming the face of advertising.

Carriers, Google should fear Facebook: analyst

Published: March 23, 2011

ORLANDO, FL – An Ovum analyst at CTIA Wireless 2011 said that Facebook’s unrivalled level of user engagement will help it become a major player in mobile advertising sooner rather than later.

FTC’s Twitter data security settlement highlights need to safeguard personal info

Published: March 16, 2011

The Federal Trade Commission has finalized a settlement with Twitter to resolve charges that the social networking site deceived consumers and put their privacy at risk by failing to safeguard their personal information.

How can marketers take advantage of mobile usage during the Super Bowl?

Published: January 28, 2011

Viewers of Super Bowl XLV on Feb. 6 will be using their mobile devices while they watch the game and the much-buzzed-about commercials. How can marketers reach that connected audience?

Examiner.com partners with Foursquare for local mobile content distribution

Published: January 20, 2011

Location-based mobile social network Foursquare is displaying locally targeted tips from Examiner.com on its Web site and its mobile applications.

PepsiCo exec reveals top mobile, social trends for 2011

Published: December 22, 2010

A PepsiCo Inc. executive expects the intersection of mobile and social to play an even bigger role in 2011 than it did in 2010.

Sports Authority runs mobile social Black Friday campaign to drive foot traffic

Published: November 24, 2010

Sporting goods retail giant The Sports Authority is running a Black Friday promotion with location-based mobile social network Foursquare to drive traffic to its 460-plus bricks-and-mortar stores nationwide.