Tag: Mobisix

Total Results: 11

How secure is Twitter?

Published: July 22, 2009

Should frequent Twitter users be concerned about the level of security the site offers, since mobile and PC data encryption seems to be non-existent at board level?

Who says mobile can’t build your brand

Published: July 21, 2009

By Dan Roselli

One resounding question remains that many mobile marketers still face: Can mobile actually build my brand imagery?

Add mobile component to catalogs, DRTV, ecommerce: panel

Published: July 10, 2009

NEW YORK - Mobile's biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.

Nation’s No. 2 mall owner turns to SMS for retail traffic

Published: June 18, 2009

General Growth Properties, the nation's No. 2 mall owner, has introduced what it claims is the nation's first national mall-based mobile advertising network.

How has mobile been successful in dodging budgetary cuts?

Published: June 5, 2009

By Michael Foschetti

The U.S. economy is waist-deep in the worst recession I will ever experience in my life. And yet mobile marketing has managed to maintain its foothold in the marketplace -- and grow.

Mobile can solve brands’ marketing challenges: Mobile Marketer/DMA event

Published: April 29, 2009

NEW YORK - While mobile is not as complicated as commonly assumed, it does require special skill sets and understanding of the wireless carrier environment and the permission process.

SMS is most direct way to connect with target audience

Published: October 22, 2008

By Michael Foschetti

There are nearly 3 billion handsets worldwide, compared to 1.5 billion TVs and 1.1 billion PCs, clearly demonstrating that mobile is a much more efficient means of reaching a global audience.

BlackBerry vs. iPhone: A rivalry to benefit all

Published: July 31, 2008

By Michael Foschetti

Smartphones such as BlackBerrys and iPhones are quickly becoming standard operating procedure for many Fortune 1000 companies and their employees.

Why Sunday newspaper coupons may soon be obsolete

Published: July 18, 2008

By Dan Roselli

With GPS navigation, instant messaging, Web browsing and email services available on our mobile handsets, why shouldn't relevant coupons be accessible and redeemable on our phones as well?

Client education, mobile integration is focus for Mobisix

Published: March 11, 2008

The mobile agency that handles work for Coca-Cola Co. and Wachovia will spend a large chunk of this year evangelizing mobile marketing.