Tag: Mod

Total Results: 36

Why retailers should buckle up for mobile commerce

Published: January 18, 2012

By Mike Grimes

Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.

Boston Globe rolls out subscription model for digital content

Published: October 19, 2011

Publisher Boston Globe is switching to a subscription model for BostonGlobe.com after experimenting with a free model in the past few weeks.

Hilton Garden Inn educates business travelers via mobile app

Published: September 29, 2011

Hotel chain Hilton Garden Inn is targeting business travelers with an iPhone and iPad application that breaks down business jargon to keep users in the know.

Zippo debuts legendary virtual lighter app for Android with in-app purchasing

Published: April 14, 2011

Zippo has brought its Virtual Zippo Lighter application to Google’s Android Market after the iPhone version exceeded 14 million downloads and the Nokia version surpassed 2 million downloads.

Buick turns to mobile ads to drive basketball fan engagement

Published: March 28, 2011

General Motors’ Buick automotive brand is targeting college basketball fans by running mobile ads on CBS and Turner Broadcasting System Inc. mobile Web sites and within the NCAA March Madness On Demand application.

How mobile empowers traditional business models

Published: November 17, 2010

By Tony Long

With the wow factor of mobile technologies often expressed via oversized stats or shiny gadgets, the key impact of information-on-the-go is how it empowers new, creative business models.

Apple's lack of transparency over iAd campaign metrics frustrates advertisers

Published: August 17, 2010

NEW YORK – Apple has frustrated clients using its iAd advertising platform with a lack of transparency about campaign metrics, according to panelists at the Digiday:Apps conference.

Museum of Modern Art features 32,000 art pieces on iPhone app

Published: August 13, 2010

The Museum of Modern Art has unveiled an iPhone application that lets users access 32,000 works of art via their mobile device.

Google takes serious stab at conquering Apple’s app-dom

Published: July 13, 2010

Google has launched a set of software tools meant to increase Android’s developer pool, which is an obvious attempt to conquer rival Apple’s app-dom.

New York’s Museum of Modern Art activates traditional ad campaign with mobile

Published: July 1, 2010

The Museum of Modern Art in New York is using mobile to activate a traditional advertising campaign that is at the center of its summer membership drive.