Tag: Mojiva

Total Results: 40

Facebook’s play to own the mobile home page fails, like others before

Published: May 15, 2013

The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.

Mobile will aid 79pc of Valentine’s Day shopping: study

Published: February 8, 2013

Mobile is expected to make purchasing decisions easier for consumers this year, according to a new report from Mojiva.

Which is the go-to for mobile advertising: Interstitials or banner ads?

Published: December 13, 2012

With the growth in mobile advertising, there is a debate going on between the effectiveness of banners and interstitial ads. However, instead of viewing the ad formats separately, marketers should be looking at how the two complement each other.

Apple's iPad market share has a bite taken out of it by lower-priced tablets

Published: November 6, 2012

In a sign of strong interest from consumers for lower-priced tablets, iPad’s market share dropped to 50 percent in the third quarter, while Samsung, Amazon and Asus all picked up share, according to new research from International Data Corp.

Mojiva addresses tablet growth with dedicated ad network

Published: October 17, 2012

Independent mobile ad network Mojiva wants to capitalize on the quick growth in tablets with the introduction of a new ad network dedicated exclusively to tablet audiences.

82pc of US iPhone users plan to upgrade to iPhone 5: study

Published: September 21, 2012

Current iPhone owners are itching to get their hands on Apple’s new iPhone 5 when they upgrade their phone plans, according to a new report from Mojiva.

Are Instagram’s new features strong enough to court brands?

Published: August 22, 2012

Instagram recently upgraded its mobile application with a heavier focus on location and social sharing. Although many social media sites are increasingly taking a mobile-first mentality, the company still has ways to go.

The secret to nailing a mobile banner ad

Published: July 26, 2012

There are an enormous number of banner ads in both applications and mobile sites nowadays, meaning that marketers have one chance to get it right in getting a consumer's attention. If they do not, results will suffer and banner ads are likely to get lost in space.

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Mojiva using investment to support recent mobile advertising wins

Published: July 13, 2011

Mojiva Inc. recently raised $25 million to help build out its mobile advertising network and ad serving platform while addressing the growing interest in mobile from agencies and brands.