Tag: Mojiva

Total Results: 32

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Mojiva using investment to support recent mobile advertising wins

Published: July 13, 2011

Mojiva Inc. recently raised $25 million to help build out its mobile advertising network and ad serving platform while addressing the growing interest in mobile from agencies and brands.

RIM’s slow product development cycle drags down Q1 results

Published: June 20, 2011

Research In Motion reported a 12 percent revenue decline for the first quarter and said layoffs were coming as the company continues to face stiff competition for its BlackBerry and Playbook devices.

Will running Android apps be enough to help BlackBerry PlayBook compete?

Published: March 28, 2011

Research In Motion’s plans to expand the application ecosystem for the BlackBerry PlayBook by having the tablet support Android apps makes the device a more compelling canvas for advertisers. However, doubts about the PlayBook’s competitiveness linger.

Mojiva taps former AdMob VP to bolster executive team

Published: January 5, 2011

Mojiva Inc., parent company of the Mojiva mobile ad network and mOcean Mobile ad platform, has hired Tony Nethercutt to fill the newly created position of general manager for North America.

BlackBerry users generate highest mobile ad CTR: study

Published: December 16, 2010

A new study reveals that Research In Motion’s BlackBerry users had the highest mobile advertising click-through rate during the Thanksgiving holiday period.

Intel partners with Mojiva’s mOcean to power in-app advertising

Published: December 9, 2010

Mojiva Inc.’s mobile ad-serving platform mOcean Mobile will deliver in-application ads for the Intel AppUp center.

Samsung takes aim at Apple iPad with Galaxy Tab

Published: September 20, 2010

Samsung has Apple’s iPad squarely in its sights with its Android-based Galaxy Tab that will be on the top four U.S. carriers and—gasp—will support Adobe Flash.

Mobile marketing best practices for Labor Day weekend

Published: August 9, 2010

Alas, the salad days of summer are almost over, which means that marketers need to have a solid game plan for using mobile to promote sales and drive foot traffic during Labor Day weekend.

Mojiva makes European push with new London office

Published: July 15, 2010

Mobile advertising company Mojiva Inc. is opening a new office in London to facilitate the growth of its European business.