Tag: Mojiva
Total Results: 40
Displaying: 1 - 10- Facebook’s play to own the mobile home page fails, like others before
- Published: May 15, 2013
- The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.
- Mobile will aid 79pc of Valentine’s Day shopping: study
- Published: February 8, 2013
- Mobile is expected to make purchasing decisions easier for consumers this year, according to a new report from Mojiva.
- Which is the go-to for mobile advertising: Interstitials or banner ads?
- Published: December 13, 2012
- With the growth in mobile advertising, there is a debate going on between the effectiveness of banners and interstitial ads. However, instead of viewing the ad formats separately, marketers should be looking at how the two complement each other.
- Apple's iPad market share has a bite taken out of it by lower-priced tablets
- Published: November 6, 2012
- In a sign of strong interest from consumers for lower-priced tablets, iPad’s market share dropped to 50 percent in the third quarter, while Samsung, Amazon and Asus all picked up share, according to new research from International Data Corp.
- Mojiva addresses tablet growth with dedicated ad network
- Published: October 17, 2012
- Independent mobile ad network Mojiva wants to capitalize on the quick growth in tablets with the introduction of a new ad network dedicated exclusively to tablet audiences.
- 82pc of US iPhone users plan to upgrade to iPhone 5: study
- Published: September 21, 2012
- Current iPhone owners are itching to get their hands on Apple’s new iPhone 5 when they upgrade their phone plans, according to a new report from Mojiva.
- Are Instagram’s new features strong enough to court brands?
- Published: August 22, 2012
- Instagram recently upgraded its mobile application with a heavier focus on location and social sharing. Although many social media sites are increasingly taking a mobile-first mentality, the company still has ways to go.
- The secret to nailing a mobile banner ad
- Published: July 26, 2012
- There are an enormous number of banner ads in both applications and mobile sites nowadays, meaning that marketers have one chance to get it right in getting a consumer's attention. If they do not, results will suffer and banner ads are likely to get lost in space.
- American Family Insurance’s mobile ads raise awareness with tech-savvy consumers
- Published: February 8, 2012
- American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.
- Mojiva using investment to support recent mobile advertising wins
- Published: July 13, 2011
- Mojiva Inc. recently raised $25 million to help build out its mobile advertising network and ad serving platform while addressing the growing interest in mobile from agencies and brands.







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