Tag: Mondelez International

Total Results: 6

Mondelēz International, Nabisco bring product packages to life via augmented reality

Published: May 22, 2013

Mondelēz International and Nabisco's Oreo, Trident and Ritz are betting big on augmented reality this summer as part of Nabisco's sponsorship of the musical group One Direction’s 2013 North American tour.

Mondelez International exec: Focus on understanding entire customer journey

Published: May 13, 2013

NEW YORK – A Mondelez International executive at the MMA Forum 2013 said that being able to understand a consumer's shopping journey will give brands a disruptive competitive advantage in mobile.

Sour Patch Kids strengthens mobile presence with new pilot effort

Published: April 29, 2013

Sour Patch Kids has rolled out a mobile pilot initiative as part of Mondelez International’s Mobile Future program that aims to build brand awareness and engage consumers in a new way.

Oreo partners with Nokia, takes social messaging to another level with global app

Published: February 22, 2013

Mondelez International’s Oreo has rolled out a mobile messaging application exclusive to Nokia's Lumia Windows Phone that is designed to connect consumers through constellations.

Mondelez International selects 9 start-ups to launch Mobile Futures program

Published: January 7, 2013

Mondelez International has selected nine start-ups to participate in its Mobile Futures program and help shape the future of the industry.

Mondelez International vows to shape mobile industry in 90 days via Mobile Futures initiative

Published: October 5, 2012

NEW YORK – A Mondelez International executive at the Mobile Marketing Association’s SM2 conference announced that the company is determined to scale existing innovations via its new Mobile Futures program that aims to collaborate with mobile start-ups.