Tag: Morris

Total Results: 17

Ryland Homes’ mobile site delivers 300pc mobile traffic jump

Published: November 9, 2011

Ryland Homes recently launched a mobile-friendly site that has resulted in a 300 percent increase in mobile traffic and lower conversion costs compared with desktop.

The challenges of crafting a mobile media strategy

Published: October 19, 2011

By Bryon Morrison

With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.

How mobile is bridging the gap between Internet and storefront

Published: October 14, 2011

By Troy Morris

Half of the connections to the Internet are happening via mobile devices, with 20.97 million users per month searching for local information on their mobile browser alone.

Does Groupon IPO delay signal end of daily deals craze?

Published: September 8, 2011

Groupon’s decision to delay taking the company public may have some nervous that the daily deals party is over.

Countering the Groupon effect and linking tactics to strategy

Published: August 18, 2011

By Bryon Morrison

Deep group discounting is a proven tactic for immediate bumps in cash flow, but it is not without its pitfalls.

Can Google overcome antitrust scrutiny to maintain mobile search dominance?

Published: April 7, 2011

With Microsoft pressing E.U. regulators to investigate Google for antitrust violations and rumors swirling that the U.S. government may pursue an inquiry, Google must worry about more than just innovation to maintain its dominant market position in mobile search.

Scholastic Media goes mobile to entertain kids on the go

Published: October 21, 2010

Scholastic Media is introducing its bestselling “I Spy” franchise to Apple device users to reach kids wherever they are with entertaining educational content.

CBS' CNet signals aggressive app strategy with first iPhone offering

Published: August 5, 2010

CBS-owned technology news Web service CNet has launched a free, ad-supported application for the iPhone called CNet News.

Chase Sapphire trailblazes new ad units within New York Times iPad app

Published: April 6, 2010

JPMorgan Chase & Co.’s Chase Sapphire, a rewards card targeting affluent consumers, is the exclusive launch sponsor of The New York Times Editors’ Choice application for Apple’s iPad.

National Insurance Crime Bureau launches SMS fraud tip service

Published: December 1, 2009

The National Insurance Crime Bureau is extending its reach to mobile with a new SMS-based fraud-reporting service.