Tag: Motricity

Total Results: 13

Goya taps mobile ads to boost brand awareness

Published: October 26, 2011

Goya is running mobile banner ads within Pandora to raise awareness about its products and encourage consumers to use them in their everyday meals.

Motricity faces challenges as mobile shifts to consumer-driven world

Published: August 24, 2011

Following an initial public offering last year, mobile marketing firm Motricity appears to be under growing pressure from forces both inside and outside the company.

Skype, In-Stat, Best Buy: News briefs

Published: August 23, 2011

News briefs: Skype acquires group messaging service GroupMe; Tablets shipments could reach 250M by 2017: In-Stat; Best Buy offers free iPhone with contract.

Garnier makes mobile top initiative to reach consumers worldwide

Published: June 14, 2011

Garnier International is launching a worldwide mobile strategy to provide consumers with personalized experiences that will help them select the right product.

Motricity acquires Adenyo for $100M to expand customer base

Published: April 18, 2011

Motricity Inc. has completed its $100 million acquisition of mobile advertising, marketing and analytics service provider Adenyo Inc. to ramp up its operations in the United States, Canada and Europe.

Eyeing the mobile-wallet trend

Published: June 19, 2009

By Brendan Benzing

The two items that people say they would return home to collect after realizing they forgot them are the mobile phone and the wallet. I would put my money on the mobile phone to surpass the wallet.

Motricity names Jim Ryan as new chief marketing officer

Published: June 1, 2009

Motricity has named former AT&T Mobility exec Jim Ryan as its new chief strategy and marketing officer.

Making short codes the call to action in ads

Published: April 16, 2009

By Steve Leonard

Remember when every commercial or print advertisement started to include a URL for more information? Mobile marketing is ready to claim that spotlight with short codes.

Mobile to become go-to call to action for advertising: Motricity CEO

Published: January 26, 2009

Motricity, one of the leading providers of mobile content infrastructure and services, claims it is gung-ho about mobile marketing in this economy and so is its roster of clients.

CTIA attendees not impressed with educational sessions

Published: September 12, 2008

SAN FRANCISCO -- Session attendees at CTIA Wireless IT and Entertainment felt that there wasn't too much excitement at this year's show because of stagnancy in the industry.