Tag: Mullen

Total Results: 24

Do CPGs need to up the ante and invest more in mobile?

Published: May 6, 2011

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

Nielsen Catalina, 4Info offer CPG brands greater mobile accountability

Published: May 4, 2011

Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.

Century 21 drives engagement with mobile social gaming sponsorship

Published: April 13, 2011

Residential real estate sales franchise Century 21 Real Estate LLC is sponsoring ngmoco’s mobile game “We City” to drive consumer engagement with its brand.

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

Published: February 15, 2011

Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.

Mobile to move into limelight this year: Mullen exec

Published: January 4, 2011

This year look for mobile to go beyond single-channel and one-off campaigns to permeate all aspects of brand, agency and publisher multichannel marketing.

Universal Studios uses iPad magazine to promote Little Fockers movie

Published: December 23, 2010

Universal Studios is using digital magazines to market the “Little Fockers” movie – a new form of marketing for the movie studio.

10 key takeaways from last week’s Mobile Marketing Forum

Published: November 22, 2010

By Brenna Hanly

So you did not make it to the Mobile Marketing Association’s Mobile Marketing Forum in Beverly Hills, CA, last week?

The QR code experiment at the Harvard campus

Published: November 15, 2010

By Brenna Hanly

Because QR codes are becoming a frequent part of our conversation, marketers forget that the majority of this country does not even own a smartphone capable of reading the codes.

Holiday-tailored approach is critical for buying mobile media: Mullen

Published: October 20, 2010

Brands need to use mobile advertising during the holidays to influence consumers as they are out buying gifts and should buy mobile media based on shopping behavior during this time of the year.

How to buy mobile media

Published: October 8, 2010

By Brenna Hanly

With all of the fanfare around mobile, Apple versus Google, the iPad replacing the PC and the allure of the iAd platform, it is appropriate to write a piece about the basics of buying mobile media.