Tag: My Coke Rewards
Total Results: 4
- Coca-Cola exec: Think beyond a single mobile campaign
- Published: June 10, 2010
- NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.
- Coca-Cola’s SMS opt-ins increasing 5-10 percent monthly: Study
- Published: September 14, 2009
- Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods offerings in mobile marketing.
- SMS short code marketing maturing: Nielsen
- Published: December 9, 2008
- Advertisers are ramping up SMS short code marketing, according to a new Nielsen Mobile report.
- Coca-Cola runs mobile campaign for Coke Zero, loyalty program
- Published: August 4, 2008
- Coca-Cola Co. is running a mobile campaign via the ChaCha mobile answer service to generate interest in its loyalty program and Coke Zero soft drink.
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