Tag: Myxer

Total Results: 16

Estee Lauder courts women with mobile holiday wish-list sender

Published: December 23, 2009

Estee Lauder, a manufacturer of cosmetics and skincare products, has launched a mobile storefront where users can go to send gift ideas via a wish list to friends and family during the holidays.

Mobile Commerce Daily - Armani Exchange debuts mobile commerce platform

Published: November 9, 2009

Today in Mobile Commerce Daily: Armani Exchange debuts mobile commerce platform, Digby expands mobile commerce product offering and Rihanna offers exclusive mobile downloads for new CD.

Lionsgate taps mobile for Crank 2 content distribution

Published: October 27, 2009

Movie and television giant Lionsgate Home Entertainment is letting owners of the Crank 2: High Voltage Blu-Ray disc access ringtones and mobile wallpapers related to the film.

Artist Guy Harvey launches mobile content channel with Myxer

Published: August 12, 2009

Guy Harvey Inc., headed by marine wildlife artist and conservationist Guy Harvey, has launched a branded channel on Myxer's mobile entertainment platform.

Ford revs up mobile campaign for 2010 Mustang launch

Published: June 25, 2009

Ford Motor Co. has rolled out a multi-faceted mobile campaign that includes branded content and mobile advertising to promote the launch of the 2010 Mustang.

Ad-supported mobile content outpacing subscriptions: Myxer

Published: April 15, 2009

Myxer claims that tough economic times are driving more and more consumers to free, ad-supported mobile content, as opposed to subscription-based models.

Ping Mobile signs Myxer as authorized reseller

Published: March 9, 2009

Mobile agency Ping Mobile has announced a partnership with Myxer to offer mobile marketing and advertising services for Myxer's advertisers and interactive agency partners.

Tight economy driving brands and agencies to hyper-targeting

Published: December 31, 2008

By Roger Pavane

So as we slip further into an economic slump, what is the real state of mobile advertising? First let's take a look at where we are when it comes to mobile advertising.

Major record labels sue Myxer for alleged copyright infringement

Published: December 24, 2008

Myxer is being sued for copyright infringement by well-known record companies such as Arista Records, Sony BMG, Warner Bros., Virgin Records and nine others.

McDonald's uses mobile to push McRib sandwich

Published: October 28, 2008

McDonald's Corp. today launches a new integrated Web-to-mobile campaign to promote its McRib sandwich.