Tag: NASCAR

Total Results: 12

NASCAR: Mobile lowers hurdles to getting live sports content

Published: November 2, 2011

NASCAR is focusing on integrating mobile into its existing marketing initiatives rather than treating it as a separate channel, according to an executive at the auto racing association.

NASCAR, ESPN accelerate mobile strategy via video

Published: September 19, 2011

Car racing organization NASCAR is ramping up its mobile and digital strategy by partnering with ESPN to give sports fans a VIP view of races on their mobile devices during the Chase for the NASCAR Sprint Cup.

NASCAR faces class-action suit over SMS

Published: August 15, 2011

A class action lawsuit has been filed against NASCAR alleging that the company sent unsolicited text messages.

Tissot Swiss Watches activates NASCAR sponsorship with QR codes

Published: October 8, 2010

Tissot Swiss Watches is making its sponsorship of NASCAR driver Danica Patrick interactive by placing a QR code on the hood of her racecar.

9/11 Memorial & Museum runs mobile giving initiative with NASCAR

Published: September 10, 2009

The National Sept. 11 Memorial & Museum and the North South Motorsports team have teamed up to launch the Text to Remember program to help raise funds and awareness.

Mobile advertising is a priority: MMF carrier panel

Published: June 4, 2009

NEW YORK - Is mobile advertising becoming more of a priority for wireless carriers? Signs point to yes.

InStadiumSolutions' SMS fan service used at Super Bowl XLIII

Published: February 2, 2009

Super Bowl XLIII used 21st century technology to ensure that fans had a positive experience yesterday.

Brands leveraging mobile to get measurable results: ad:tech panel

Published: November 7, 2008

Big brands are seeing significant lift and measurable results by integrating mobile into their existing media mix.

NASCAR taps mobile for gas-saving measures

Published: August 13, 2008

With the recent gas hikes, consumers are cringing everytime they fill up. NASCAR's Drive $marter Challenge aims to save drivers hundreds of dollars on fuel.

NASCAR brings high-speed thrills to mobile

Published: August 7, 2008

ESPN and mobile content provider MediaFLO USA have partnered to bring NASCAR live to mobile phones.