Tag: NASCAR

Total Results: 17

Budweiser fuels mobile strategy via race car app with surround video technology

Published: April 29, 2013

A new interactive mobile application from Budweiser enables users to experience what it is like to drive a NASCAR race car sponsored by the brand.

Coors Light segments NASCAR fans through app sponsorship

Published: April 4, 2013

MillerCoors-owned Coors Light has inked a year-long deal with Turner Broadcasting, which includes a sponsorship of the new NASCAR Mobile 2013 applications.

NASCAR turbo-charges mobile strategy with responsive design, second-screen app

Published: January 7, 2013

NASCAR is turbo-charging its mobile strategy for 2013 with a revamped Web site that leverages responsive design and a new application to enhance the viewing experience for fans.

Grand-Am racing engages fans via mobile using video streaming

Published: September 25, 2012

Professional car racing organization Grand-Am Road Racing has launched mobile and tablet applications to make race content available wherever fans are and to drive engagement with the brand.

NASCAR puts fans in the driver seat with mobile polling

Published: March 29, 2012

NASCAR is partnering with Sprint to let sports fans pick the next driver of the NASCAR Sprint All-Star Race via a new mobile initiative.

NASCAR: Mobile lowers hurdles to getting live sports content

Published: November 2, 2011

NASCAR is focusing on integrating mobile into its existing marketing initiatives rather than treating it as a separate channel, according to an executive at the auto racing association.

NASCAR, ESPN accelerate mobile strategy via video

Published: September 19, 2011

Car racing organization NASCAR is ramping up its mobile and digital strategy by partnering with ESPN to give sports fans a VIP view of races on their mobile devices during the Chase for the NASCAR Sprint Cup.

NASCAR faces class-action suit over SMS

Published: August 15, 2011

A class action lawsuit has been filed against NASCAR alleging that the company sent unsolicited text messages.

Tissot Swiss Watches activates NASCAR sponsorship with QR codes

Published: October 8, 2010

Tissot Swiss Watches is making its sponsorship of NASCAR driver Danica Patrick interactive by placing a QR code on the hood of her racecar.

9/11 Memorial & Museum runs mobile giving initiative with NASCAR

Published: September 10, 2009

The National Sept. 11 Memorial & Museum and the North South Motorsports team have teamed up to launch the Text to Remember program to help raise funds and awareness.