Tag: NAVTEQ

Total Results: 27

Carmaker Peugeot rolls out hyper-local mobile ad campaign

Published: April 19, 2011

European carmaker Peugeot is using mobile to target on-the-go consumers with a geographic segmentation advertising campaign.

Consumers do not care about mobile advertising: panelist

Published: February 23, 2011

NEW YORK – With more than $1 billion in mobile advertising revenue clocked last year through mobile Web, applications, SMS and mobile video, marketers have high expectations for 2011.

Can new CEO save Nokia from mobile oblivion?

Published: September 13, 2010

Olli-Pekka Kallasvuo is leaving Nokia and the company’s board of directors has appointed Stephen Elop president/CEO, who has his work cut out for him.

Mobile app revenue continues to decline: research

Published: August 6, 2010

Mobile research round-up – Mobile app revenue continues to decline; Google’s Android to surpass Apple’s iOS; 78 percent of consumers welcome location-based ads.

Why location-based mobile advertising is the next big thing

Published: July 29, 2010

By Chris Rothey

How do we connect with increasingly crazed mobile consumers who consume much differently than they did even five years ago in a way that makes everybody happy?

Chili’s trials location-based mobile advertising

Published: June 15, 2010

Chili’s ran a location-based advertising campaign to test mobile’s effectiveness in driving consumers to its bricks-and-mortar restaurants.

Nokia, Yahoo partner to extend reach of PC, mobile services

Published: May 25, 2010

NEW YORK - Top Yahoo and Nokia executives announced a worldwide strategic alliance to extend the reach of both companies’ online and mobile services.

Navteq acquires Acuity Mobile to expand location-based mobile ads

Published: September 16, 2009

Navteq, a global provider of digital map traffic and location data, has acquired Acuity Mobile to expand its location-based advertising platform.

Traffic.com app aims to save commuters time, money

Published: September 16, 2009

Traffic.com, a provider of traffic-related data across the United States, has made its debut on the iPhone platform with a new application.

Navteq to serve location-based ads in Nextar GPS system

Published: August 31, 2009

Navteq will be powering Nextar's new 43LT GPS navigation unit and serving location-based ads within the technology.