Tag: NB

Total Results: 263

48pc of mobile bar code scans come from Android: Scanbuy

Published: May 21, 2012

Android still leads the pack as the operating system with the most mobile bar code scans, but Apple is on its heels with a 45 percent market share, according to a new study from Scanbuy.

Why you need to buy or sell mobile advertising to get your next job

Published: May 4, 2012

By
Parag Vaish

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

Wrapp bridges social and mobile with digital gift cards

Published: May 1, 2012

Retailers including Gap, Sephora and H&M are using the Wrapp mobile application to let shoppers buy and send digital gift cards.

Facebook just won’t learn. Back in the deals game?

Published: April 19, 2012

The daily deals space is increasingly a brutal market, with Groupon struggling while Facebook, BuyWithMe and others have come and gone. Now Facebook is back with a second attempt that, although uniquely positioned, still has to conquer significant consumer fatigue and retailer reticence.

Dave & Buster’s taps mobile ads to build email database

Published: April 17, 2012

Dave & Buster’s is using mobile advertising to build its email database list and attract new customers with incentives.

Is creative in mobile marketing an art or a science?

Published: April 4, 2012

Mobile provides unprecedented capabilities to harness the science of marketing to build, execute and test targeted messaging strategies. But while data is key to effective mobile marketing, without eye-catching creative a campaign may still fail to grab a user’s attention.

KFC drives sweepstake entries via QR code implementation

Published: April 3, 2012

Fast food giant KFC has placed QR codes on its soft drink cups that aim to engage consumers and let them vie for a chance to win hundreds of prizes given away every hour.

Is Amazon's Kindle Fire becoming the real on-the-go tablet?

Published: March 29, 2012

Amazon’s Kindle Fire has seen significant success since it first emerged in the mobile space and industry experts believe that the tablet will continue to gain traction in the coming months.

What to do when a mobile campaign is struggling

Published: March 26, 2012

While marketers may have an elaborate mobile campaign – whether it includes mobile advertising, SMS, applications or QR codes – it might not always garner the engagement and results expected.

Chevy takes users for a test drive with mobile ad campaign

Published: March 19, 2012

General Motors' Chevrolet is showing off its Sonic car model via mobile ads that gives users an inside look at its features.