Tag: NBA

Total Results: 46

NBA the latest to face patent infringement suit over SMS activities

Published: January 27, 2012

It is not just technology companies that are the subject of mobile-related patent infringement lawsuits these days. Increasingly, the mobile marketing activities of media companies, retailers, sports leagues and others are also the focus of such suits.

Orville Redenbacher promotes healthy snacks with mobile banner ads

Published: October 26, 2011

Consumer packaged goods brand Orville Redenbacher is running mobile banner advertisements to promote and educate consumers about its healthy popcorn snacks.

Skype, In-Stat, Best Buy: News briefs

Published: August 23, 2011

News briefs: Skype acquires group messaging service GroupMe; Tablets shipments could reach 250M by 2017: In-Stat; Best Buy offers free iPhone with contract.

Mobile vs. online ad campaigns: Leveraging differences

Published: April 5, 2011

By Inbar Chap

The creation of successful mobile campaigns requires a combination of the knowledge accumulated in the world of result-based online marketing with an understanding of the differences of mobile.

NBA’s Chicago Bulls shoot for fan engagement with mobile push

Published: March 30, 2011

The National Basketball Association’s Chicago Bulls is expanding its mobile initiatives to engage its fans and open up remarketing opportunities.

NBA to ramp up mobile content offerings for fan engagement

Published: March 29, 2011

The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.

Sprite activates NBA Slam Dunk sponsorship with mobile initiative

Published: March 7, 2011

Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.

SMS case study - Southwest Airlines and Entercom's WEEI

Published: January 26, 2011

See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.

Charter advertiser State Farm debuts iAd campaign to culturally diverse audience

Published: November 8, 2010

State Farm has launched the State Farm NBA All-Star 2011 Sweepstakes via iAd, Apple’s mobile advertising network.

Madison Square Garden ramps up mobile marketing initiatives

Published: September 24, 2010

Madison Square Garden is enhancing its mobile marketing campaigns for the New York Knicks, New York Rangers and its regional television networks.