Tag: NBA
Total Results: 13
Displaying: 1 - 10- Wall Street Journal launches branded app for BlackBerry
- Published: August 20, 2008
- The Wall Street Journal has launched a branded mobile application that automatically downloads optimized content to consumers’ BlackBerry devices.
- Fandora’s Box to offer mobile sports content on iPhone
- Published: August 4, 2008
- Mobile content and game provider Marvel Apps has selected sports information supplier PA SportsTicker to bring customized sports content to its Web and mobile application, Fandora's Box.
- New York Yankees’ YES Network runs text-to-vote campaigns
- Published: August 1, 2008
- The YES Network is running text-to-vote campaigns during broadcasts of games featuring the NBA’s New Jersey Nets and MLB’s New York Yankees.
- Reebok scores with mobile
- Published: July 16, 2008
- Sportswear maker Reebok used mobile as part of an integrated campaign, creating awareness of its sponsorship of the Boston Celtics player Rajon Rondo before, during and after the NBA Finals.
- U.S. Navy, Land Rover advertise on new sites in Quattro network
- Published: June 26, 2008
- Toyota, Land Rover, American Express, Sony, the U.S. Navy and Microsoft are advertising on newly added sites to Quattro Wireless’ mobile ad network.
- Adidas makes a case for mobile at industry shindig
- Published: June 11, 2008
- NEW YORK – Mobile played a key role in sportswear brand adidas' “Basketball is a Brotherhood” campaign featuring six NBA players to promote its Team Signature footwear.
- Gameloft to release mobile games for NBA
- Published: May 16, 2008
- Gameloft has signed an agreement with the National Basketball Association to create and publish a couple of games for mobile phones.
- Sports events drive consumers to mobile devices
- Published: April 24, 2008
- Sports events create a sizeable, highly specified demographic that gives mobile advertisers the opportunity to connect with an audience interested in something other than news and weather.
- Go2 launches mobile site for NBA Playoffs
- Published: April 24, 2008
- Go2 Media has debuted a mobile Web site dedicated to providing basketball fans up-to-date information on the NBA Playoffs.
- Adidas deal with NBA builds mobile database
- Published: April 14, 2008
- With about 500,000 people visiting Las Vegas for NBA All-Star Week 2007, Adidas needed to figure out a way to get people who are constantly on the move to interact with the brand.
