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Tag: NBA Finals


Total Results: 2

SMS case study - Southwest Airlines and Entercom's WEEI
Published: January 26, 2011
See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.
Reebok scores with mobile
Published: July 16, 2008
Sportswear maker Reebok used mobile as part of an integrated campaign, creating awareness of its sponsorship of the Boston Celtics player Rajon Rondo before, during and after the NBA Finals.