Tag: NBA

Total Results: 46

Displaying: 41 - 46

Sports events drive consumers to mobile devices: Published: April 24, 2008; Sports events create a sizeable, highly specified demographic that gives mobile advertisers the opportunity to connect with an audience interested in something other than news and weather.
Go2 launches mobile site for NBA Playoffs: Published: April 24, 2008; Go2 Media has debuted a mobile Web site dedicated to providing basketball fans up-to-date information on the NBA Playoffs.
Adidas deal with NBA builds mobile database: Published: April 14, 2008; With about 500,000 people visiting Las Vegas for NBA All-Star Week 2007, Adidas needed to figure out a way to get people who are constantly on the move to interact with the brand.
Tip for big brands in mobile: Extend existing campaigns: Published: March 14, 2008; By Tony Nethercutt
The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.
BlackBerry offers better gaming experience: Survey: Published: February 21, 2008; New research claims that 90 percent of respondents who play games found gaming on a BlackBerry device or other smartphone a better experience than on a traditional mobile phone.
Mobile game developer turns watching TV into an active experience: Published: January 28, 2008; Ever wish you can play along with television game shows or even live sports events? Seek AirPlay.