Tag: NBC

Total Results: 90

Mobile marketers need to look beyond Apple to find success in 2012

Published: December 8, 2011

Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

Fox, NBC barred from text-to-win sweepstakes as part of settlement

Published: September 20, 2011

Fox, NBC and other media companies will be barred from offering certain types of text-to-win sweepstakes as part of the settlement for a class action lawsuit in California.

NBC Sports Group engages fans with Tour de France mobile content

Published: July 5, 2011

NBC Sports Group is keeping bike enthusiasts up-to-date on the Tour de France cycling competition via iPad and Android applications that feature live streaming of every stage as it happens.

Broadcast groups push for local advertising via mobile

Published: June 21, 2011

NEW YORK – Executives from local broadcasting networks at the 2011 Mobile Marketing Forum said that television networks are incorporating mobile as an extension of on-air content, as well as using it with advertisers to interact with consumers.

NBC Local Media geotagging content hopes to enhance mobile advertising opportunities

Published: June 15, 2011

NBC Local Media is partnering with geo-data company Fwix to roll out an application that lets publishers organize content around locations.

MSNBC taps Mocean for mobile ad serving

Published: May 5, 2011

Leading news video site MSNBC.com is teaming up with Mocean Mobile in a multi-year mobile ad serving deal.

Intersection of mobile and social means new advertising opportunities: panel

Published: April 6, 2011

NEW YORK – The intersection of mobile and social has driven results for NBCUniversal’s Bravo on the ratings side and has presented opportunities for new revenue streams via advertising.

T-Mobile a no-show at CTIA opening keynote

Published: March 23, 2011

ORLANDO, FL – In the wake of AT&T’s $39 billion bid to acquire T-Mobile USA, T-Mobile’s top executive bowed out of the CTIA Wireless 2011 opening keynote. CNBC’s Jim Cramer did interrogate the CEOs of the big three U.S. carriers about the pending deal.

Jeroo, AdColony, RadioShack, NBC and Tapjoy - News briefs

Published: March 7, 2011

News briefs - Jeroo wants to radically change the way people buy; AdColony rolls out new way to monetize mobile apps; What RadioShack's Facebook fans are saying about mobility; NBC Universal names new president of digital; Tapjoy helps fuel growth of Glu’s Gun Bros app.

USA Network drives tune-in to White Collar with iPad rich media

Published: March 2, 2011

NBC Universal’s USA Network drove viewership of its FBI comedy-drama “White Collar” with an interactive rich-media advertisement targeting Apple iPad users.