Tag: NBC Universal

Total Results: 29

Broadcast groups push for local advertising via mobile

Published: June 21, 2011

NEW YORK – Executives from local broadcasting networks at the 2011 Mobile Marketing Forum said that television networks are incorporating mobile as an extension of on-air content, as well as using it with advertisers to interact with consumers.

Virgin America exec boasts 92pc coupon redemption rate for location-based mobile campaign

Published: November 5, 2010

NEW YORK – Executives from Virgin America and NBC Universal’s Bravo shared case studies of successful location-based mobile marketing campaigns during presentations at ad:tech.

Mobile is not the death knell for traditional media: NBC Universal exec

Published: November 4, 2010

NEW YORK - While mobile and other new media have fundamentally changed the traditional media business, quality content always wins out, according to an NBC Universal executive at ad:tech.

NBC complements entertainment programming with mobile to build viewership

Published: September 2, 2010

NBC Universal Digital Studio is encouraging fans to interact with its branded entertainment series "FCU: Fact Checker’s Unit" via a mobile program powered by ChaCha.

Universal Pictures places mobile at center of movie marketing strategy

Published: April 27, 2010

NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for "MacGruber," a comedy film that hits theaters May 21.

Boeing exclusively sponsors MSNBC’s new Meet the Press app

Published: March 26, 2010

MSNBC launched the “Meet the Press with David Gregory” application for the iPhone and iPod touch. Boeing bought out all the inventory to become the exclusive launch sponsor.

NBC Universal exec reveals tactics for driving mobile content sales - Mobile Commerce Daily

Published: March 8, 2010

Mobile Commerce Daily today - NBC Universal exec reveals tactics for driving mobile content sales, Will mobile phones replace the local bank branch and tellers?

NBC Universal’s Telemundo unveils first local Spanish TV apps

Published: February 25, 2010

NBC Universal’s Telemundo Television Station Group, a producer of Hispanic content in the U.S., has launched a group of iPhone applications for local Spanish-language TV stations.

NBC details aggressive mobile initiatives for 2010 Olympics

Published: February 8, 2010

Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium.

NBC promotes Winter Olympics content via 2D bar codes

Published: January 11, 2010

NBC Universal promoted its 2010 Olympic Winter Games content via 2D bar codes at the 2010 Consumer Electronics Show in Las Vegas to prove that good content fuels new mobile technology.