Tag: NBCU

Total Results: 7

Intersection of mobile and social means new advertising opportunities: panel

Published: April 6, 2011

NEW YORK – The intersection of mobile and social has driven results for NBCUniversal’s Bravo on the ratings side and has presented opportunities for new revenue streams via advertising.

USA Network drives tune-in to White Collar with iPad rich media

Published: March 2, 2011

NBC Universal’s USA Network drove viewership of its FBI comedy-drama “White Collar” with an interactive rich-media advertisement targeting Apple iPad users.

How will the Comcast-NBC deal affect mobile?

Published: December 8, 2009

The $30 billion deal between General Electric and Comcast to bring NBC Universal under the cable operator’s control could have a significant effect on mobile content and media.

The Weather Channel "Mobile Month" promotion brings in stellar results

Published: August 18, 2009

The Weather Channel Interactive's "Mobile Month" promotion yielded 28 percent higher mobile Web traffic during the mobile-centered campaign, breaking records for the site.

NBC Universal reveals its mobile strategy

Published: June 9, 2009

NBC Universal plans to expand its mobile content offerings to increase its reach and mobile advertising revenue.

Boost taps LSN for ad-supported local news

Published: March 23, 2009

Boost Mobile has partnered with media content provider Local Solutions Network to give mobile customers access to up-to-the-minute local news, weather and sports.

NBC Universal doubles mobile video market share

Published: February 6, 2009

Media and entertainment company NBC Universal's mobile video performance has nearly doubled the company's video share of usage from 5 percent to 11 percent in 2008.