Tag: NCAA tournam

Total Results: 8

88pc of basketball fans used mobile device for March Madness activity: study

Published: April 19, 2012

Among passionate fans of the recent NCAA Tournament, 88 percent used their mobile devices for March Madness-related activity, according to a study by Millennial Media.

Unilever breaks first iAd campaign to run on iPad

Published: March 17, 2011

Unilever is spotlighting its Dove Men+Care brand with mobile advertising during its inaugural season as a sponsor of the NCAA Division I Men’s Basketball Championship, running an Apple iAd campaign it claims is the first to appear on the iPad.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.

KFC, Southwest Airlines break March Madness campaign on Yahoo mobile

Published: March 15, 2010

Quick-serve restaurant giant KFC and Southwest Airlines are driving college basketball fans to their respective mobile sites via banner ads within Yahoo Sports’ “Tourney Pick’em” mobile portal.

Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps

Published: March 12, 2010

Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.

Miller Lite uses mobile to court basketball fans during March Madness

Published: March 10, 2010

MillerCoors has added to its iPhone portfolio with a new application called Tip ‘n Spin launched to coincide with March Madness and the NCAA basketball tournament.

Brands advertise on Buzzwire’s March Madness portal

Published: March 23, 2009

Buzzwire Inc., an editorially directed, community-driven mobile Web site, has launched ad-supported NCAA Men's Basketball Tournament content for mobile devices.

4Info sends real-time alerts for NCAA Tournament

Published: March 10, 2008

4Info will let college basketball fans sign up for free final score alerts to be delivered at the end of every game of the NCAA Division I Men's Basketball Championship Tournament.