Tag: NEC

Total Results: 37

PepsiCo exec to brands: Strive for 100pc accessibility

Published: October 6, 2011

NEW YORK – A PepsiCo executive at the Yahoo Connect Forum provided case studies to illustrate the effectiveness of a multiscreen marketing approach.

For OEMs, the choice is between Android and Windows Phone 7: NPD

Published: September 21, 2011

While Android continues to dominate in smartphone operating systems, Windows Phone 7 could chip away at Android’s position with the right marketing, apps and hardware, according to a new report by NPD Group.

HP, Nokia, Kodak: News briefs

Published: September 1, 2011

News briefs: HP promises more TouchPads; Nokia to boost ecosystem with app development funds; Kodak reports strong interest in patents.

How Xbox Kinect adds a new dimension to marketing

Published: April 27, 2011

By Ryan Engle

Few companies have taken the plunge to use Kinect as a marketing tool, but most have dragged their feet, preferring to let the technology mature rather than act as a guinea pig.

Best Buy to become mobile virtual network operator: CTIA keynote

Published: March 24, 2011

ORLANDO, FL – During his keynote address at CTIA Wireless 2011, the top executive of LightSquared announced that retail giant Best Buy will be partnering with his company to enter the wireless industry by becoming a mobile virtual network operator selling mobile broadband access.

Carriers, Google should fear Facebook: analyst

Published: March 23, 2011

ORLANDO, FL – An Ovum analyst at CTIA Wireless 2011 said that Facebook’s unrivalled level of user engagement will help it become a major player in mobile advertising sooner rather than later.

Yahoo debuts aggressive content monetization strategy for connected devices

Published: February 11, 2011

Yahoo has debuted Livestand, which it positions as a digital newsstand for personalized content that will be monetized via a mix of ad-support and subscriptions on various connected devices.

How to engage the connected shopper

Published: December 21, 2010

By Matt Schmitt

By Carrie Chitsey

Retailers and brands must learn how to engage connected shoppers through the entire pre-store, in-store and post-store buying cycle.

Hertz breaks multichannel location-based campaign to increase car rentals

Published: November 23, 2010

Hertz has partnered with HopStop for a major mobile advertising campaign spanning both companies’ operations in London, Paris, New York, Boston, Chicago, San Francisco and Washington.

Can Google make money from mobile?

Published: September 2, 2010

Google is not earning revenue directly from its successful open-source Android operating system, and critics question whether the search titan’s mobile strategy will pay significant dividends.