Tag: NFL

Total Results: 55

NFL, MLB players associations embrace mobile as a way to engage fans

Published: July 6, 2011

NFL and Major League Baseball players associations are diving into mobile as a way to engage fans with their favorite athletes via smartphones and tablets.

Smartphone apps and mobile ads influence purchase intent: study

Published: January 11, 2011

A study by Adology finds that mobile advertising and branded smartphone applications influence consumers’ purchase decisions.

Coors Light activates Super Bowl campaign with mobile call-to-action

Published: January 5, 2011

Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.

NFL’s Miami Dolphins launch daily mobile video updates to engage fans

Published: November 9, 2010

The National Football League’s Miami Dolphins are delivering a free daily mobile video experience to engage the team's community of “Finatics.”

Bloomberg expands NFL partnership with fantasy football iPhone app

Published: October 14, 2010

Bloomberg Sports has expanded its National Football League partnership with the launch of its fantasy football tool Decision Maker as an iPhone application.

Home Visions sponsors Washington Post Football Insider 2010 app

Published: September 24, 2010

Home Visions is the official season-long sponsor of The Washington Post’s Post Football Insider 2010 app for Apple’s iPhone.

Bloomberg activates NFL partnership with fantasy football iPad app

Published: September 17, 2010

Bloomberg Sports and the National Football League have teamed up for the launch of the Decision Maker fantasy football application for PCs and Apple’s iPad.

McDonald’s sponsors Houston Texans’ mobile marketing initiatives

Published: August 19, 2010

McDonald’s, MasterCard and Whataburger are the initial sponsors of the just-launched mobile marketing program of the National Football League’s Houston Texans.

NFL exec dishes on Verizon Wireless partnership, app launch

Published: April 19, 2010

In time for the 75th NFL Draft, Verizon customers can download NFL Mobile, a new app for select smartphones that gives football fans access to information about their favorite teams and players.

SMS case study - NFL's Pittsburgh Steelers

Published: March 16, 2010

See how the NFL's Pittsburgh Steelers used SMS to engage football fans.