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Tag: NHL

Total Results: 28

   Displaying: 1 - 10

NHL ramps up daily fantasy promotion to build brand engagement
Published: November 11, 2014
The National Hockey League is prominently featuring daily sports fantasy Web site DraftKings on its mobile Web site and application as it leverages the correlation between fan engagement and fantasy sports.
Sports teams engage mobile fans via in-stadium interactive displays
Published: May 15, 2014
In a reflection of the growing role that mobile engagements play on game day, sports fans can soon engage with interactive screens in venues for more than 80 major league sports teams using their mobile phones to access exclusive content, promotions and giveaways.

NHL’s average app session length spikes 36pc with push notifications
Published: May 7, 2014
NEW YORK – A National Hockey League executive at the 2014 MMA Forum discussed how the sports organization leverages push notifications in driving engagement for its mobile applications.
NHL arms teams with mobile apps for in-stadium engagement
Published: October 17, 2013
The National Hockey League has rolled out team-specific apps for nearly half of its professional teams that let fans keep tabs on their favorite teams.
NHL exec: Low-energy Bluetooth technology will be game-changer
Published: October 3, 2013
NEW YORK – A National Hockey League executive at Mobile Marketer and Zoove’s Mobile Marketing in the Morning event said that Apple’s new iBeacon will change how marketers can profile in-stadium consumers.
NHL, JetBlue execs to dish on mobile at New York event
Published: September 30, 2013
Executives from the National Hockey League, OMD, JetBlue and ClearChannel will discuss mobile’s role in their marketing plans and trends coming down the pipeline at Zoove’s Mobile Marketing in the Morning event this week.
NHL shoots for repeat mobile usage via Android app
Published: January 24, 2013
The National Hockey League is building up hype for the 2013 hockey season with a revamped Android application that serves as a hub to keep sports fans coming back regularly with wallpapers and news information.
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue
Published: October 3, 2012
Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.
NHL mobile app popular with fans during game time
Published: July 15, 2011
The NHL is readying several enhancements to its mobile digital content strategy for the upcoming hockey season following the success of its first season.
NHL exec: Tablets, mobile Web and apps connect brand with fans
Published: June 20, 2011
NEW YORK - An executive with the National Hockey League at the 2011 Mobile Marketing Forum said that mobile applications, tablets and mobile Web sites have helped connect the company with its passionate fans.