Tag: NIN

Total Results: 91

Google engages holiday travelers via airport Wi-Fi ads

Published: December 21, 2011

Google has teamed up with NORAD and a new Wi-Fi advertising network to let travelers at the Charlotte, NC, airport track Santa this holiday season.

Will Twitter be a major contender in mobile advertising?

Published: December 13, 2011

Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

20M bar code scans recorded in Q3: Scanbuy

Published: November 15, 2011

ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.

Mobile growth doubled year-to-year: CBS exec

Published: October 20, 2011

NEW YORK – CBS Mobile has seen traffic double over the past year on its mobile sites, according to an executive who spoke at Netbiscuits World 2011.

CBS exec: SMS more valuable than QR codes

Published: September 14, 2011

Broadcast network CBS has opted for SMS calls to action as opposed to QR codes within its print advertisments to draw in primetime viewers.

Estee Lauder exec: All brands to have mobile site

Published: June 21, 2011

NEW YORK – An Estee Lauder executive at the 2011 Mobile Marketing Forum last week said that most – if not all – of its brands will have a mobile Web site in the near future.

Pay attention to consumers first, technology second: MediaCom exec

Published: June 1, 2011

Recognizing the growing importance of online, social and mobile to its brand clients’ future, media planning and buying giant MediaCom has hired away a senior executive from rival ID Media charged with running U.S. digital operations.

Men’s Wearhouse’s K&G Fashion Superstore sees 93pc mobile coupon redemption rate

Published: May 26, 2011

K&G Fashion Superstore saw a 93 percent rate from a recent SMS couponing program that helped the retailer build an opt-in database of mobile customers more than 80,000-strong.

The Learning Edge lets students prep for SAT via iPhone app

Published: May 24, 2011

The Learning Edge is helping students prepare and compete with fellow peers for the SAT via an iPhone application.

T-Mobile makes changes to short code provisioning process

Published: May 6, 2011

T-Mobile USA sent out an alert to clients regarding policy changes for standard-rated campaigns, refund rates and a price cap increase that may have several implications for the industry.