Tag: NOW

Total Results: 65

Groupon’s mobile volume grows, reaches 30pc

Published: May 8, 2012

For daily deals giant Groupon, mobile is playing a bigger role all the time in how consumers access and purchase deals. For April, the company reported that nearly 30 percent of its North American transactions were completed on mobile devices, up from 25 percent in December 2011.

Are publishers toast on mobile?

Published: April 23, 2012

Mobile has undoubtedly shifted the way that publishers view their revenue models, but with drops in advertising revenue and media companies not taking advantage of the channel, can publishers survive in the post-PC world?

5 tips to help luxury brands build a mobile strategy

Published: January 23, 2012

By Damian Bentley

The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.

Entenmann's doles out recipes with first mobile initiative

Published: October 12, 2011

Entenmann's is tapping into mobile with an iPad application that teaches consumers how to bake their favorite dessert recipes from home.

Vermont ski resorts aim to drive late-season traffic via mobile deals

Published: March 10, 2011

The new Ski Vermont Insider mobile application offers exclusive offers and rewards for skiers and riders based on where they live and where they like to ski or snowboard.

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Coca-Cola celebrates holiday season with interactive mobile branding effort

Published: December 21, 2010

The Coca-Cola Co. is working with Google’s AdMob to add a mobile component to the soft-drink giant’s holiday campaign.

Vail offers mobile winter gear guide targeting consumers, sales associates

Published: December 7, 2010

Vail Resorts tapped agency Razorfish to develop a gear guide application for OnTheSnow.com, which it claims is the most-visited snow sports Web site in the world.

JiWire acquires NearbyNow to grow location-based advertising for brands

Published: November 24, 2010

JiWire has acquired NearbyNow to further accelerate its location-based media platform across mobile.

How to market your mobile application to No. 1

Published: October 29, 2010

By Scott Dunlap

Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?