Tag: NRF

Total Results: 12

Burberry CEO: Video plays key role in overall strategy

Published: January 19, 2012

NEW YORK – A Burberry executive at the NRF 101st Annual Convention & Expo said that technology such as video plays an integral role in the company’s overall initiatives because it lets employees watch runway shows no matter what device they have.

Ralph Lauren: Mobile bridges online commerce with in-store experiences

Published: January 18, 2012

NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today's modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.

Whole Foods exec: Be wherever the consumer is

Published: January 18, 2012

NEW YORK – A Whole Foods executive at the National Retail Federation conference said that a company’s purpose is about inspiration and brands and marketers need to align their goals – for their business, stakeholders and consumers – to see success.

Tablets are key to driving conversion: Resource Interactive exec

Published: January 18, 2012

NEW YORK – Tablets will be the next wave of mobile devices to drive conversion for brands, according to an executive from Resource Interactive at the NRF 101st Annual Convention & Expo.

Retailers need mobile in-store presence to keep up: NRF exhibitors

Published: January 17, 2012

NEW YORK – With companies such as Amazon promoting bar code reading applications in-stores to let consumers comparison shop, it is no surprise that giving retailers the mobile tools to compete was top of mind for exhibitors at the NRF 101st Annual Convention & Expo.

Steve Madden exec: Mobile database grew 4pc in 2 weeks

Published: January 11, 2011

NEW YORK - A Steve Madden executive at the National Retail Federation conference said that the company’s mobile database grew 4 percent during a two-week multichannel campaign.

Godiva mobile revenue up 57pc since January: Shop.org panel

Published: September 30, 2010

GRAPEVINE, TX - Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.

NRF releases blueprint for retailers to leverage mobile

Published: July 7, 2010

With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.

NRF makes use of mobile at conference to poll attendees

Published: March 8, 2010

Knotice provided the mobile polling services for the National Retail Federation’s Inaugural Retail Innovation & Marketing Conference last week in San Francisco.

Commerce and retail has huge play in mobile advertising: Panelist

Published: March 4, 2010

SAN FRANCISCO - As smartphones and affordable data plans become commonplace, consumers are looking to mobile devices for their shopping needs, according to two rival executives at mobile ad networks.