Tag: National Basketball Association
Total Results: 17
Displaying: 1 - 10- NBA’s Chicago Bulls shoot for fan engagement with mobile push
- Published: March 30, 2011
- The National Basketball Association’s Chicago Bulls is expanding its mobile initiatives to engage its fans and open up remarketing opportunities.
- NBA to ramp up mobile content offerings for fan engagement
- Published: March 29, 2011
- The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.
- Sprite activates NBA Slam Dunk sponsorship with mobile initiative
- Published: March 7, 2011
- Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.
- SMS case study - Southwest Airlines and Entercom's WEEI
- Published: January 26, 2011
- See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.
- NBA’s NY Knicks launch Android app sponsored by T-Mobile
- Published: April 2, 2010
- The NBA’s New York Knickerbockers have launched a new mobile application for Android handsets in partnership with carrier T-Mobile USA.
- NBA’s Cleveland Cavs generate $200K by tapping mobile
- Published: March 30, 2010
- The NBA's Cleveland Cavaliers tested a mass-market mobile alerts program during the 2008 Playoffs featuring downloadable content, contests and mobile text alerts, generating $200,000.
- NBA’s Denver Nuggets, NHL’s Colorado Avalanche engage fans with SMS
- Published: March 1, 2010
- Kroenke Sports launched a mobile campaign for the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche and the NLL’s Colorado Mammoth.
- NBA’s NY Knicks drive 3,300 opt-ins via SMS
- Published: January 13, 2010
- More than 3,300 consumers texted in to participate in the NBA’s New York Knicks’ four-week interactive out-of-home media campaign featuring an SMS call-to-action.
- Right Guard, Verizon sponsor Phoenix Suns mobile initiatives
- Published: November 23, 2009
- Dial Corp.’s Right Guard and Verizon Wireless are sponsoring the in-stadium and on-air mobile initiatives of the NBA’s Phoenix Suns.
- Mobile Commons’ new CEO talks mobile strategy
- Published: August 20, 2009
- Mobile marketing company Mobile Commons Inc. has appointed Anthony M. Risicato as its CEO and announced new partnerships with agencies.
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