Tag: Neil Strother

Total Results: 34

Has RIM's BlackBerry app strategy failed?

Published: March 12, 2010

Although BlackBerry is the most widely used smartphone system in the United States, with 43 percent of the market, its application strategy seems to have failed.

ABI Research debuts Mobile Marketing Strategies research service

Published: March 11, 2010

Because mobile is growing exponentially and advertisers can no longer afford to ignore this medium, ABI Research practice director Neil Strother introduced �Mobile Marketing Strategies.�

Apple blocks location-based in-app advertising

Published: February 18, 2010

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.

Coca-Cola�s vitaminwater uses mobile to court consumers

Published: November 17, 2009

Coca-Cola Co.�s vitaminwater and rap artist 50 Cent are partnering for the launch of 50�s Sound Lab, a branded application for Apple�s iPhone and iPod touch intended to engage music fans.

Will T-Mobile�s new Android smartphone help Motorola gain lost momentum?

Published: September 14, 2009

T-Mobile recently announced the Motorola Cliq with Motoblur, the first Android-powered device from Motorola. The handset�s open approach may make it a formidable force in the industry.

Is Samsung's new app store too little, too late?

Published: September 2, 2009

Samsung is launching an application store in Britain, France and Italy for its Omina smartphone on Sept. 14. But will it be a formidable force in the application market?

Microsoft selling ad inventory on Verizon deck

Published: August 21, 2009

Microsoft is now selling on-deck display inventory on Verizon's Ad Network on a cost-per-click basis.

Base campaign strategy on target audience's mobile habits: Forrester

Published: August 10, 2009

Mobile marketing is gaining momentum even in a down economy, according to a study by Forrester Research.

AT&T washes hands of Google Voice affair

Published: August 4, 2009

AT&T Mobility has absolved itself of any responsibility over Apple's rejection of the Google Voice iPhone application.

What is footwear giant Foot Locker's mobile strategy?

Published: June 30, 2009

When reviewing the mobile initiatives of Foot Locker, it is safe to say the specialty retailer has quite an aggressive mobile strategy.