Tag: Neil Strother
Total Results: 34
Displaying: 1 - 10- Has RIM's BlackBerry app strategy failed?
- Published: March 12, 2010
- Although BlackBerry is the most widely used smartphone system in the United States, with 43 percent of the market, its application strategy seems to have failed.
- ABI Research debuts Mobile Marketing Strategies research service
- Published: March 11, 2010
- Because mobile is growing exponentially and advertisers can no longer afford to ignore this medium, ABI Research practice director Neil Strother introduced “Mobile Marketing Strategies.”
- Apple blocks location-based in-app advertising
- Published: February 18, 2010
- Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.
- Coca-Cola’s vitaminwater uses mobile to court consumers
- Published: November 17, 2009
- Coca-Cola Co.’s vitaminwater and rap artist 50 Cent are partnering for the launch of 50’s Sound Lab, a branded application for Apple’s iPhone and iPod touch intended to engage music fans.
- Will T-Mobile’s new Android smartphone help Motorola gain lost momentum?
- Published: September 14, 2009
- T-Mobile recently announced the Motorola Cliq with Motoblur, the first Android-powered device from Motorola. The handset’s open approach may make it a formidable force in the industry.
- Is Samsung's new app store too little, too late?
- Published: September 2, 2009
- Samsung is launching an application store in Britain, France and Italy for its Omina smartphone on Sept. 14. But will it be a formidable force in the application market?
- Microsoft selling ad inventory on Verizon deck
- Published: August 21, 2009
- Microsoft is now selling on-deck display inventory on Verizon's Ad Network on a cost-per-click basis.
- Base campaign strategy on target audience's mobile habits: Forrester
- Published: August 10, 2009
- Mobile marketing is gaining momentum even in a down economy, according to a study by Forrester Research.
- AT&T washes hands of Google Voice affair
- Published: August 4, 2009
- AT&T Mobility has absolved itself of any responsibility over Apple's rejection of the Google Voice iPhone application.
- What is footwear giant Foot Locker's mobile strategy?
- Published: June 30, 2009
- When reviewing the mobile initiatives of Foot Locker, it is safe to say the specialty retailer has quite an aggressive mobile strategy.













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