Tag: Neil Strother

Total Results: 76

73pc of mobile device users engage with social networking: ABI Research

Published: July 18, 2011

Mobile device users are heavily engaged with social, with many visiting social network sites daily, per a study by ABI Research.

Jack Daniels strengthens brand awareness via mobile sweepstakes campaign

Published: July 15, 2011

Jack Daniels is offering consumers a VIP trip of a lifetime to Las Vegas via a mobile campaign that features its new Tennessee Honey whiskey.

Mojiva using investment to support recent mobile advertising wins

Published: July 13, 2011

Mojiva Inc. recently raised $25 million to help build out its mobile advertising network and ad serving platform while addressing the growing interest in mobile from agencies and brands.

Target drives back-to-school purchases via mobile ad

Published: July 12, 2011

Target is proving that mobile plays an integral part in its brand with a new mobile campaign that not only highlights key supplies students need when they go back to school, but also lets them buy products straight from their devices.

Is the perception of Apple, Google and Facebook changing?

Published: July 11, 2011

Apple, Google and Facebook are all giants in the mobile space, but it is a role that often comes with intense scrutiny over the intentions of the three companies and whether or not they have end-users' best interests at heart.

Facebook HTML5 platform to expand reach for app developers

Published: July 8, 2011

Facebook wants to take a bigger bite out of the growing mobile app marketplace with reports that it is readying an HTML5 platform that will work on iPhone and iPad devices.

T-Mobile dealers look for exit strategy as merger with AT&T looms

Published: June 27, 2011

In a blow to T-Mobile, some dealers may looking to abandon the brand instead of waiting to see what happens when and if the merger with AT&T goes through.

Unilever AdMob campaign delivers 149M impressions and efficiency

Published: June 24, 2011

The mobile component of a cross-channel Unilever campaign for its Lynx brand generated 149 million impressions, while also driving efficiency and engagement.

H&M increases in-store traffic via targeted mobile ads

Published: June 23, 2011

Retailer H&M is targeting on-the-go consumers and increasing in-store traffic via mobile and audio ads that highlight its current summer sale, as well as let customers browse inventory and find the nearest locations.

Microsoft looks to boost mobile ad exchange with broader availability of inventory

Published: June 22, 2011

Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.