Tag: Neil Strother

Total Results: 76

Dunkin’ Donuts marries coffee and mobile via interactive ad campaign

Published: June 14, 2011

Dunkin’ Donuts is testing consumer knowledge of its brand via an interactive mobile advertising banner that lets them find out their coffee IQ, as well as learn more about the company.

Gourmet continues brand expansion through iPhone

Published: June 10, 2011

Conde Nast’s Gourmet.com has rolled out a new iPhone application to make the Gourmet brand more accessible to consumers after the mobile debut of the iPad.

Will Apple iCloud mean cloudy days for Google and Amazon?

Published: June 6, 2011

After months of speculation, Apple’s plans to unveil its cloud-based storage service iCloud could affect not only the digital music industry but digital content as a whole.

Target promotes new grocery initiative via mobile ad campaign

Published: June 1, 2011

Target is raising awareness for its new fresh food offerings by running mobile banner and audio ads across Pandora's platforms.

Google, Digitas collaborate to help grow mobile marketing

Published: May 18, 2011

Google is partnering with Digitas for mobile insight and trends analysis to help provide the kind of data that will grow the mobile marketing space.

Target iAd campaign aims for increased fashion sales

Published: May 12, 2011

Target is strengthening its position in fashion retail by letting consumers create their own spring collection style show via a new iAd campaign.

Changes to iTunes app ranking algorithm will have wide impact: experts

Published: May 5, 2011

ITunes is rumored to have made modifications to its App Store ranking algorithm, now taking into account qualitative information such as reviews and frequency of usage on top of download statistics, according to ABI Research.

Walmart’s hefty investment in mobile lends legitimacy to the space

Published: April 25, 2011

With the news that Walmart will acquire mobile and social commerce firm Kosmix, the retailer became the latest of several large brands last week demonstrating a healthy commitment to the mobile space by investing heavily in related acquisitions or new business.

Verizon’s 1M iPhone sales in February do not mean more iAds: analyst

Published: April 11, 2011

ComScore estimates that Verizon Wireless sold 1 million iPhones in February, expanding the reach of iOS. But analysts do not expect that developers will step up their use of iAd.

Will Apple prosper if the AT&T/T-Mobile deal goes through?

Published: March 25, 2011

The industry is abuzz regarding the AT&T/T-Mobile deal's implications for the mobile space. But the deal would also indirectly affect Apple’s iAd, App Store and the iPhone, plus any retailers and brands that depend on these platforms.