Tag: Neil Strother

Total Results: 76

$950M Groupon funding indicates confidence in location-based deals is afoot

Published: January 12, 2011

Daily deals giant Groupon has raised $950 million in funding to change the way people shop locally and to continue to service neighborhood businesses.

Applebee's relies on mobile to cater to last-minute holiday shoppers

Published: December 17, 2010

Applebee’s is letting consumers buy their friends and family gift cards online and send them directly to the recipient’s mobile device.

Is FTC’s Do Not Track proposal a solution chasing a problem?

Published: December 3, 2010

If the Federal Trade Commission’s proposed Do Not Track mechanism becomes a reality, mobile marketers will suffer loss of business and consumers will be bombarded with spray-and-pray ads that are not behaviorally targeted.

Google opens AdMob to hordes of AdSense ads to increase fill rates

Published: November 9, 2010

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers.

$1B mobile ad revenue may mean shot at top for Google

Published: October 18, 2010

Google rakes in $1 billion a year in mobile advertising revenue, highlighting not only the company’s success in the space, but also the growth and validation of the industry as a whole.

Lead investor takes charge of Jumptap as old CEO leaves

Published: September 28, 2010

George Bell is leaving his position as managing director of General Catalyst to become CEO of Jumptap. Is one of the few independent mobile ad networks priming itself for a sale?

Advertisers to spend $1.8B on location-based mobile campaigns in 2015: study

Published: September 7, 2010

Location-based mobile advertising is expected to become a major marketing tactic with ad spend totaling $1.8 billion in 2015, according to an ABI Research study.

Interpublic Group revamping mobile marketing practice across agencies

Published: September 1, 2010

Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.

BlackBerry invests millions to rescue failing app strategy

Published: August 24, 2010

BlackBerry Partners Fund’s investment in cross-platform application store PocketGear during a Series B funding round could mark a play to save BlackBerry’s struggling application platform.

H&M to drive traffic in-store with first app

Published: August 20, 2010

Apparel and accessories retailer H&M has launched its first mobile application to encourage brand awareness and drive foot traffic to its store locations.