Tag: Neil Strother

Total Results: 76

Experts forecast Android Market will outshine App Store

Published: August 3, 2010

Google’s Android operating system is growing at lightning speed and is gaining ground on the iPhone when it comes to the “sexy factor.” Brands are starting to take notice.

Apple encourages developers to advertise apps across iAd

Published: July 29, 2010

Apple has launched a new iAd for Developers Program, letting members of the iPhone developer community advertise their own applications to millions of users across the iAd Network.

Holiday mobile marketing budgets range from $50K-$250K: exec

Published: July 28, 2010

Brands finally realize the importance of including mobile in holiday marketing, since not doing so means missing out on consumers who are key influencers for products and services.

Is there a clear leader in the mobile search space?

Published: July 22, 2010

Google, Microsoft and Yahoo are all jockeying to fill the position as the leader in the mobile search space. But what will it take to emerge as the winner?

Google takes serious stab at conquering Apple’s app-dom

Published: July 13, 2010

Google has launched a set of software tools meant to increase Android’s developer pool, which is an obvious attempt to conquer rival Apple’s app-dom.

YouTube mobile play confirms HTML5 threatens apps

Published: July 9, 2010

A recent announcement from mobile video community YouTube Mobile proves that HTML5 just might mean the demise of applications.

US mobile display spend to reach $1.2B in 2015: study

Published: July 8, 2010

Mobile advertising is expected to quadruple over the next five years, from $313 million in spending today to more than $1.2 billion in 2015, according to ABI Research.

Why iPhone 4 will change mobile commerce as we know it

Published: June 28, 2010

Industry experts said that the new iPhone 4 is going to change the face of mobile commerce, and both brands and retailers need to adjust their strategies accordingly.

What Chrysler's mobile ad campaign lacks

Published: June 7, 2010

Chrysler’s mobile banner in the New York Times iPhone app illustrates the importance of having a mobile-optimized landing page. Chrysler’s landing page is not mobile-optimized. Sigh.

Does Steve Jobs really get mobile advertising?

Published: June 4, 2010

What is Steve Jobs up to? First he disses mobile search and now is implying that Apple is in mobile advertising mainly out of the goodness of its heart. Seriously?