Tag: Nellymoser

Total Results: 6

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Florida embraces mobile to drive voter turnout

Published: January 31, 2012

Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.

Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser

Published: January 26, 2012

The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.

Sports Illustrated makes Swimsuit Edition interactive with Microsoft Tags

Published: February 18, 2011

Time Inc.’s Sports Illustrated 2011 Swimsuit Edition is incorporating Microsoft Tags into the pages of the magazine to connect readers to interactive content beyond the issues’ pages.

What's with mobile widgets?

Published: May 30, 2008

By John Puterbaugh

The creation of mobile widgets does not require the tedious process of mobile application design, development, porting and deployment. But the distribution is anything but frictionless.

Nellymoser upgrades platform for widgets, in-app ads

Published: April 14, 2008

Mobile services firm Nellymoser Inc. released the latest version of its platform that combines Web 2.0 features with mobility requirements.