Tag: NeoMedia

Total Results: 22

QR code has most traction among bar codes: NeoMedia chief

Published: January 28, 2011

The mobile bar code symbology with the most traction is the QR code, according to the acting CEO of NeoMedia Technologies Inc.

Mojiva taps former AdMob VP to bolster executive team

Published: January 5, 2011

Mojiva Inc., parent company of the Mojiva mobile ad network and mOcean Mobile ad platform, has hired Tony Nethercutt to fill the newly created position of general manager for North America.

Former MMA boss Laura Marriott becomes acting CEO of NeoMedia

Published: October 20, 2010

NeoMedia Technologies Inc., a mobile bar code scanning specialist, has named former Mobile Marketing Association president Laura Marriott as acting chairman/CEO after the sudden departure of Iain McCready.

Why QR codes are killer app for driving sales and brand loyalty

Published: September 24, 2010

A year ago QR codes were primarily used with short-life media such as a newspaper ad. Today marketers are taking a more long-term approach to reach a wider audience over an extended period.

Buongiorno taps NeoMedia to deliver mobile bar codes to marketers

Published: August 10, 2010

News briefs - Buongiorno partners with NeoMedia Technologies to offer mobile bar codes; Zynga acquires mobile game developer Unoh; SAP's Sybase powers mobile enterprise applications.

Calvin Klein activates billboards with QR codes pushing mobile video ad

Published: July 29, 2010

Calvin Klein incorporated QR codes on select billboards throughout New York and Los Angeles as part of an advertising campaign promoting the brand’s jeans.

NeoMedia majority debt holder sued for unlawful short-swing trading

Published: May 6, 2010

NeoMedia shareholder William Klawoon is suing the company’s principal investor and majority debt holder Yorkville Advisors.

Visa taps 2D bar codes for mobile sweepstakes at MWC

Published: February 19, 2010

Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.

NeuStar targets brands with new bar code interoperability

Published: April 2, 2009

LAS VEGAS -- NeuStar has launched new technology that allows mobile phones to process 2D bar codes regardless of the mobile service provider, scanning technology used or type of bar code symbology.

Making a case for mobile 2D bar coding

Published: March 11, 2009

By Iain McCready

Deploying mobile 2D bar coding as a complement to traditional print, event or in-store campaigns opens new dimensions of trackability, interactivity and added-value to these static mediums.