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Tag: Nestle


Total Results: 35

   Displaying: 1 - 10

Sanpellegrino vitalizes neighborhood discovery via Delightways app
Published: June 21, 2016
Nestle Waters’ Sanpellegrino Sparkling Fruit Beverages brand is uncapping location-based discovery with the rollout of the Delightways mobile application, which leverages a partnership with Foursquare to highlight a city’s most interesting attractions and up-and-coming hot spots.
Perrier follows consumer journey through mobile touch points with connected coolers
Published: April 27, 2016
NEW YORK – A Nestle Waters executive at the Forrester Marketing 2016 Forum detailed a strategy on how it can gain insights from a connected cooler that prompts mobile device owners to use its free Wi-Fi when nearby.
Lean Cuisine dines on social media with filter blocking the word 'diet'
Published: January 14, 2016
Nestlé USA’s Lean Cuisine brand is rolling out a Chrome-supported filter that enables users to block the word “diet” from social media posts and online articles, highlighting its commitment to leveraging mobile for corporate social responsibility efforts.
Poland Spring, Amazon’s MyHabit invigorate sales with travel inspiration
Published: January 5, 2016
Nestle’s Poland Spring brand has teamed up with Amazon’s fashion sales site MyHabit on a mobile-optimized travel and shopping guide for Maine, pairing inspirational content with several different commerce opportunities.
Butterfinger ramps up Super Bowl ad anticipation via Periscope
Published: December 17, 2015
Nestlé Butterfinger ramped up anticipation for its Super Bowl ad with an announcement on live-streaming application Periscope, roping in the help of professional skydiver Carson Schram.
Time Inc.'s mobile ad revenue growth outpaces traffic surge
Published: January 15, 2015
NEW YORK – A Time Inc. executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said that interactive advertising experiences have helped the media brand's mobile ad revenue growth outpace its mobile traffic growth, jumping 100 percent in 2014 year over year.

Perrier makes China splash with social-media bubble-popping game
Published: August 25, 2014
Perrier is leveraging China’s popular Weibo social media network to build brand engagement with a mobile bubble-popping game.
Nestea mobilizes classic “Take the Plunge” campaign to drive interactivity
Published: May 29, 2014
Nestea has brought back its classic “Take the Nestea Plunge” ad campaign, updating it with a strong dose of mobile, including ads, a smartphone-friendly Web site, a social contest and in-store QR codes.
How Kraft is driving real-time relevancy with Pinterest ads
Published: May 14, 2014
With Pinterest already the biggest source of referral traffic back to Kraftrecipes.com, the brand is one of the first to take advantage of Pinterest’s new Promoted Pins as a way to reach its customers with the right content at the right time.
Nestlé’s Hot Pockets kicks off Sandwich Showdown across platforms
Published: March 19, 2014
Nestlé’s Hot Pockets has kicked off a musical Sandwich Showdown in collaboration with four famous YouTube personalities, and consumers will be able to vote for their favorite videos on a mobile microsite.
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