Tag: Nestle

Total Results: 16

Nestle’s Perrier taps mobile Web, QR codes, IVR to attract new customers

Published: November 4, 2011

Nestle’s Perrier Sparking Natural Mineral Water has developed a unique marketing program that uses mobile Web sites, QR codes and interactive voice response technology to attract new consumers and cultivate loyal customers.

Nestle’s Hjem-IS bolsters engagement via mobile bar code implementation

Published: August 18, 2011

Nestle’s ice cream company Hjem-IS has rolled out a mobile campaign that offers consumers coupons when they scan a QR code featured on its promotional materials.

Estee Lauder, Tiffany & Co., Macy’s ads prove iPad is canvas for engagement

Published: November 12, 2010

Top-notch brands such as Estee Lauder, Tiffany & Co., FedEx, Macy’s and Nestle are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.

Nestle Purina bulks up mobile strategy with Petcentric app

Published: May 28, 2010

Recognizing that pet lovers are increasingly relying on mobile technology for their information needs, Nestle Purina has expanded the reach of its Petcentric offering.

Nestlé targets Hispanics with Carnation Evaporated Milk mobile site, app

Published: April 14, 2010

Nestlé USA’s Carnation Evaporated Milk is giving lovers of Latin cuisine meal preparation help with a new mobile Web site and custom iPhone application targeted at Hispanic consumers.

CPG brands engaged in mobile apps race: eMarketer

Published: March 31, 2010

According to eMarketer, there will be a projected 242 million mobile users in the U.S. by year-end, helping to spur the mobile applications race between consumer packaged goods brands.

Nestle's PowerBar targets skiers with in-app ads

Published: February 2, 2010

Nestle’s PowerBar is targeting consumers who are hitting the slopes this winter with an ad campaign within the App Store’s most downloaded snow report application, Ski Report.

KFC top consumer brand on mobile Internet: BuzzCity

Published: September 10, 2009

KFC is the top brand for consumers on the mobile Internet, according to a new study from BuzzCity.

Nestlé launches first mobile campaign for Crunch Cereal brand

Published: September 10, 2009

Nestlé’s Crunch Cereal has launched its very first mobile campaign just in time for the back-to-school season.

Purina mobile initiative aims to pamper pets

Published: September 1, 2009

Purina’s new iPhone application is using the phone’s location-based capabilities to help pet lovers and their four-legged friends.