Tag: Nestle

Total Results: 21

Marketers embrace hackathons to drive mobile software offerings

Published: April 2, 2013

Marketers know that consumers love mobile applications, but realize it can be a significant undertaking to develop an app that is not simply another me-too offering. Which is where hackathons can help.

Nestlé puts QR codes at center of global effort to provide nutritional information

Published: February 5, 2013

Nestlé has launched a global initiative leveraging QR codes on the packaging for its numerous brands to provide consumers with instant access to pertinent information about an item, including its nutritional profile.

Purina’s latest app mobilizes dog training to drive awareness for new products

Published: January 29, 2013

Nestlé's Purina PetCare is adding another mobile application to its growing repertoire with a big focus on helping dog owners train their pets.

Purina builds on mobile app success with new photo-sharing entry for Friskies

Published: December 12, 2012

Nestlé Purina Pet Care Co. continues to make mobile applications a big focus of its engagement strategy with the new Catify Yourself app for its Friskies brand.

Purina drives engagement with photo-sharing app celebrating pets

Published: September 5, 2012

Pet food manufacturer Purina has launched a new line of dog and cat food celebrating the happiness that pets bring their owners, with mobile playing a key role in supporting the brand’s philosophy.

Nestle’s Perrier taps mobile Web, QR codes, IVR to attract new customers

Published: November 4, 2011

Nestle’s Perrier Sparking Natural Mineral Water has developed a unique marketing program that uses mobile Web sites, QR codes and interactive voice response technology to attract new consumers and cultivate loyal customers.

Nestle’s Hjem-IS bolsters engagement via mobile bar code implementation

Published: August 18, 2011

Nestle’s ice cream company Hjem-IS has rolled out a mobile campaign that offers consumers coupons when they scan a QR code featured on its promotional materials.

Estee Lauder, Tiffany & Co., Macy’s ads prove iPad is canvas for engagement

Published: November 12, 2010

Top-notch brands such as Estee Lauder, Tiffany & Co., FedEx, Macy’s and Nestle are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.

Nestle Purina bulks up mobile strategy with Petcentric app

Published: May 28, 2010

Recognizing that pet lovers are increasingly relying on mobile technology for their information needs, Nestle Purina has expanded the reach of its Petcentric offering.

Nestlé targets Hispanics with Carnation Evaporated Milk mobile site, app

Published: April 14, 2010

Nestlé USA’s Carnation Evaporated Milk is giving lovers of Latin cuisine meal preparation help with a new mobile Web site and custom iPhone application targeted at Hispanic consumers.