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Tag: Nestle


Total Results: 28

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Nestea mobilizes classic “Take the Plunge” campaign to drive interactivity
Published: May 29, 2014
Nestea has brought back its classic “Take the Nestea Plunge” ad campaign, updating it with a strong dose of mobile, including ads, a smartphone-friendly Web site, a social contest and in-store QR codes.
How Kraft is driving real-time relevancy with Pinterest ads
Published: May 14, 2014
With Pinterest already the biggest source of referral traffic back to Kraftrecipes.com, the brand is one of the first to take advantage of Pinterest’s new Promoted Pins as a way to reach its customers with the right content at the right time.
Nestlé’s Hot Pockets kicks off Sandwich Showdown across platforms
Published: March 19, 2014
Nestlé’s Hot Pockets has kicked off a musical Sandwich Showdown in collaboration with four famous YouTube personalities, and consumers will be able to vote for their favorite videos on a mobile microsite.
Toyota exec: Aligning mobile with other media requires constant vigilance
Published: November 7, 2013
NEW YORK — A Toyota executive at ad:tech New York 2013 said that brands need to make sure that they constantly have a presence across platforms so that they are not missing out on spillover from various campaigns.
Nestlé exec: Kit Kat Android partnership drove significant social engagement
Published: November 7, 2013
NEW YORK – A Nestlé executive at ad:tech New York 2013 said that the recent Kit Kat Android partnership was one example of how the CPG brand leveraged different platforms and touch points to engage consumers.
Nestlé builds brand with Bunny-fier photo app
Published: September 17, 2013
Nestlé is tapping into the hot mobile photo-sharing market with an application for Nesquik that makes the photo upload process more interactive.
Android’s sweet tooth is distracting, but does it build the brand?
Published: September 5, 2013
In an unusual move, Google has named Android 4.4 after Nestle’s Kit Kat chocolate bar. With the launch imminent for Apple’s iOS 7, Google’s strategy could help drum up some extra attention for its own offering.

Marketers embrace hackathons to drive mobile software offerings
Published: April 2, 2013
Marketers know that consumers love mobile applications, but realize it can be a significant undertaking to develop an app that is not simply another me-too offering. Which is where hackathons can help.

Nestlé puts QR codes at center of global effort to provide nutritional information
Published: February 5, 2013
Nestlé has launched a global initiative leveraging QR codes on the packaging for its numerous brands to provide consumers with instant access to pertinent information about an item, including its nutritional profile.
Purina’s latest app mobilizes dog training to drive awareness for new products
Published: January 29, 2013
Nestlé's Purina PetCare is adding another mobile application to its growing repertoire with a big focus on helping dog owners train their pets.
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