Tag: Nestle

Total Results: 16

Nestle back-to-school campaign adds mobile to the mix

Published: July 20, 2009

As part of its "Happy New School Year" campaign, Nestle is cobranding a mobile and online organizational tool for families to build an emotional connection with them.

Brands turn to in-game mobile advertising to speak to consumers

Published: June 1, 2009

In-application advertising has to be working if top-notch brands like Paramount's Star Trek, Nestle's Lean Pockets, the U.S. Navy, Nikon, Kia, Sprint and Yahoo are relying on it.

Nestle’s Nespresso launches Flash Lite mobile app

Published: March 27, 2009

Nestle's coffee brand Nespresso has launched Nespresso Mobile, a multimedia coffee experience that is one of the first Flash Lite 3.1 mobile applications available for download.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

Nestlé mobile campaign raises awareness for Arrowhead water

Published: October 21, 2008

Nestlé's Arrowhead water used a mobile sweepstakes to build awareness around its association with Universal Studios' The Mummy and to build a database of consumers to remarket to.

Publicis Groupe, Yahoo unveil joint mobile advertising initiatives

Published: June 26, 2008

Yahoo Inc. and Publicis Groupe's newly launched VivaKi Nerve Center have formed a partnership to integrate their respective mobile advertising platforms.