Tag: NeuStar

Total Results: 22

Shopping behaviors differ between tablets and smartphones

Published: September 23, 2011

Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.

Relevancy crucial to successful SMS marketing: exec

Published: September 9, 2011

NEW YORK – When building a mobile database, companies need to focus on finding ways to target consumers through as many channels as possible with relevant short messages, according to an industry expert at the Mobile Marketing Summit conference.

What did mobile executives think of ad:tech New York?

Published: November 9, 2010

Mobile played a more prominent role at ad:tech New York this year than last and industry executives were happy with the show overall.

Taco Bell, Pizza Hut multichannel campaign taps mobile for engagement - Mobile Commerce Daily

Published: April 7, 2010

Mobile Commerce Daily today - Taco Bell, Pizza Hut multichannel campaign taps mobile for engagement; Disney’s Marvel Comics turns iPad into virtual newstand.

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK – Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

Visa taps 2D bar codes for mobile sweepstakes at MWC

Published: February 19, 2010

Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.

Webinar: How will the FCC inquiry affect mobile marketing?

Published: September 11, 2009

Executives from the Mobile Marketing Association, Razorfish and the Lustigman Firm will discuss how the FCC's inquiry may affect mobile marketing. Register now.

L'Oréal Paris develops MMS campaign for brand awareness

Published: August 17, 2009

Beauty products giant L'Oréal Paris ran an MMS campaign to extend brand awareness around two new products for women and men.

Red Cross reaffirms faith in mobile fundraising

Published: August 14, 2009

NEW YORK -- Consumers donated an estimated $500,000 last year through their mobile phones and almost 40 percent of those funds went to the American Red Cross.

Neustar offers 10 percent off 10 or more short codes

Published: August 11, 2009

Short code registry Neustar Inc. is offering mobile application providers and aggregators 10 percent off purchases of 10 or more new codes through the end of the month.