Tag: NeuStar

Total Results: 18

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK � Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

Visa taps 2D bar codes for mobile sweepstakes at MWC

Published: February 19, 2010

Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.

Webinar: How will the FCC inquiry affect mobile marketing?

Published: September 11, 2009

Executives from the Mobile Marketing Association, Razorfish and the Lustigman Firm will discuss how the FCC's inquiry may affect mobile marketing. Register now.

L'Or�al Paris develops MMS campaign for brand awareness

Published: August 17, 2009

Beauty products giant L'Or�al Paris ran an MMS campaign to extend brand awareness around two new products for women and men.

Red Cross reaffirms faith in mobile fundraising

Published: August 14, 2009

NEW YORK -- Consumers donated an estimated $500,000 last year through their mobile phones and almost 40 percent of those funds went to the American Red Cross.

Neustar offers 10 percent off 10 or more short codes

Published: August 11, 2009

Short code registry Neustar Inc. is offering mobile application providers and aggregators 10 percent off purchases of 10 or more new codes through the end of the month.

Add mobile component to catalogs, DRTV, ecommerce: panel

Published: July 10, 2009

NEW YORK - Mobile's biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.

Brands face new process for mobile campaigns based on short codes

Published: June 9, 2009

Acting on behalf of the CTIA and carrier networks, NeuStar Inc. has introduced a new standardized application process and features for mobile marketing campaigns based on common short codes.

NeuStar powers mobile IM for Telefonica

Published: May 27, 2009

NeuStar is helping Germany's Telefonica O2 generate more revenue via the short code directory giant's Next Generation Messaging (NGM) platform.

Integrating mobile into traditional media is essential: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Integrating mobile into traditional media campaigns is essential for marketers, whether they use banner ads, mobile Web sites, SMS, search, applications or coupons.