Tag: NeuStar

Total Results: 22

Add mobile component to catalogs, DRTV, ecommerce: panel

Published: July 10, 2009

NEW YORK - Mobile's biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.

Brands face new process for mobile campaigns based on short codes

Published: June 9, 2009

Acting on behalf of the CTIA and carrier networks, NeuStar Inc. has introduced a new standardized application process and features for mobile marketing campaigns based on common short codes.

NeuStar powers mobile IM for Telefonica

Published: May 27, 2009

NeuStar is helping Germany's Telefonica O2 generate more revenue via the short code directory giant's Next Generation Messaging (NGM) platform.

Integrating mobile into traditional media is essential: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Integrating mobile into traditional media campaigns is essential for marketers, whether they use banner ads, mobile Web sites, SMS, search, applications or coupons.

Mobile not one channel, but eight: MobileMix speaker

Published: April 23, 2009

SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"

NeuStar targets brands with new bar code interoperability

Published: April 2, 2009

LAS VEGAS -- NeuStar has launched new technology that allows mobile phones to process 2D bar codes regardless of the mobile service provider, scanning technology used or type of bar code symbology.

Netbiscuits, Impact Mobile to deliver messaging campaign services

Published: March 30, 2009

Netbiscuits is working with Impact Mobile to deliver templated messaging campaigns for brands.

Mobile new face of direct marketing: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile is the new face of direct marketing, according to the "Mobile Marketing: Is it Direct?" panel at the Direct Marketing Association's Mobile Marketing Day in New York.

MegaFon taps NeuStar for mobile IM

Published: January 7, 2009

MegaFon, the first all-Russian carrier in GSM 900/1800 standard, has selected NeuStar to launch its new mobile instant messaging service.

Short code, mobile site: Building blocks of mobile marketing

Published: December 8, 2008

No building can stand tall without a deep foundation. For mobile marketing, that means requiring a common short code and mobile-friendly Web site for almost every major consumer marketer.