Tag: New York

Total Results: 60

Capital One runs ads within New York Media�s MenuPages.com app

Published: February 23, 2010

Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.

Time Out New York connects singles via mobile

Published: February 19, 2010

Time Out New York has partnered with meetMoi to launch TONY Singles, a mobile and Web-based dating service that connects single New Yorkers.

NHL�s New York Rangers run $1M mobile sweepstakes

Published: February 17, 2010

The National Hockey League�s New York Rangers and the MSG Network are teaming up to give fans the chance to text in to win up to $1 million.

NBA�s NY Knicks drive 3,300 opt-ins via SMS

Published: January 13, 2010

More than 3,300 consumers texted in to participate in the NBA�s New York Knicks� four-week interactive out-of-home media campaign featuring an SMS call-to-action.

B.R. Guest LBS ads for restaurants see 5 percent response rate

Published: December 30, 2009

B.R. Guest Restaurants' location-based mobile ads aimed at driving foot traffic to its Vento Trattoria and Wildwood Barbeque eateries achieved a 5 percent response rate or more on some days.

New York State rolls out free SMS alerts

Published: December 8, 2009

The New York State Emergency Management Office is deploying free SMS services through NY-Alert, the state�s All-Hazards Alert and Notification System.

UPS debuts B2B mobile campaign targeting business decision makers

Published: November 26, 2009

In an effort to promote its business solutions, the United Parcel Service is running a B2B mobile ad campaign within the New York Times� new BlackBerry application.

The Bowery Mission of NYC uses SMS to battle homelessness, hunger

Published: November 10, 2009

The Bowery Mission launched an SMS campaign designed to raise awareness of the plight of the homeless and hungry in New York City during its 100th anniversary celebration.

Dallas BBQ launches SMS call-to-action subway spots

Published: November 9, 2009

Regional restaurant chain Dallas BBQ has placed an SMS call-to-action in out-of-home advertisements featured throughout New York City�s subways.

WPP keynote: Mobile advertising has not reached full potential

Published: November 5, 2009

NEW YORK - The opening keynote at ad:tech New York proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential.