Tag: New York Times

Total Results: 43

NBA the latest to face patent infringement suit over SMS activities

Published: January 27, 2012

It is not just technology companies that are the subject of mobile-related patent infringement lawsuits these days. Increasingly, the mobile marketing activities of media companies, retailers, sports leagues and others are also the focus of such suits.

New York Times, The Daily top grossing on Apple Newsstand

Published: January 17, 2012

The New York Times for iPad edition is the top grossing title on iTunes Newsstand, a central hub for mobile magazine and newspaper subscriptions that Apple rolled out in October as part of the iOS 5 launch.

New York Times stays on trend with new fashion app

Published: November 16, 2011

The New York Times has unveiled an iPad application that houses all of its fashion news in one single hub.

New York Times exec: HTML5 is white knight of mobile

Published: September 28, 2011

NEW YORK – With more consumers reaching for their handsets for daily news, publishers face a problem when developing mobile initiatives that reach a broad range of users.

New York Times unveils beta620 to expand Web, mobile presence

Published: August 9, 2011

The New York Times has rolled out beta620, a new interactive Web site that showcases experimental projects, with a few becoming full-fledged products on its main site and mobile apps.

Dunkin’ Donuts marries coffee and mobile via interactive ad campaign

Published: June 14, 2011

Dunkin’ Donuts is testing consumer knowledge of its brand via an interactive mobile advertising banner that lets them find out their coffee IQ, as well as learn more about the company.

Mercedes-Benz targets New York Times affluent readers with CLS-Class line

Published: June 13, 2011

Luxury automaker Mercedes-Benz is promoting its 2012 CLS550 Coupe vehicle in an in-application advertising campaign within the New York Times iPhone app that lets consumers learn more about the car and how it will fit in with their lifestyle.

New York Times exec forecasts the demise of static banners: ad:tech session

Published: April 14, 2011

SAN FRANCISCO - A New York Times executive at ad:tech said that mobile provides the company with new advertising opportunities that not only change the way brands look at developing creative, but will also bring on the demise of the static banner.

Will New York Times subscriptions affect mobile readers?

Published: March 21, 2011

The New York Times has launched digital subscriptions that limit the free access that readers are used to. But with the growing levels of smartphone and tablet adoption, will users embrace the paid model?

New York Times exec: Blending paid, ad-supported content key to revenue growth

Published: March 4, 2011

NEW YORK – A New York Times executive said that his company’s monetization strategy centers on a hybrid model blending paid and ad-supported content for smartphones and tablets during a keynote at Borrell Associates’ Local Online Advertising Conference.