Tag: New York Times

Total Results: 43

USA Network drives tune-in to White Collar with iPad rich media

Published: March 2, 2011

NBC Universal’s USA Network drove viewership of its FBI comedy-drama “White Collar” with an interactive rich-media advertisement targeting Apple iPad users.

New York Times Travel Show taps mobile to engage attendees

Published: February 24, 2011

The New York Times Travel Show is launching a mobile expo guide and messaging program for the eighth-annual event Feb. 25-27 at the Jacob K. Javits Convention Center in New York.

Sotheby’s International Realty relies on rich-media ads to push exclusive properties

Published: February 7, 2011

Sotheby’s International Realty is running rich-media ads within the New York Times iPad application to push its property listings.

Top 10 mobile applications of 2010

Published: December 28, 2010

There was a flurry of innovation in 2010 in terms of applications, with new smartphones such as iPhone 4 and various Android devices demanding great experiences for consumers.

Target iAd campaign indicative of mobile advertising’s course in 2011

Published: December 20, 2010

Retailer Target’s iAd holiday campaign is a sign of where mobile advertising in going in 2011. Creative executions will be like nothing ever even imagined on the mobile platform.

Cartier complements multichannel campaign with mobile rich-media effort

Published: December 10, 2010

Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.

New York Times takes third place: 2010 Mobile Publisher of the Year

Published: October 20, 2010

The New York Times has placed third in Mobile Marketer’s Mobile Publisher of the Year awards.

New York Times primes new iPad app in prep for paid subscription

Published: October 18, 2010

The New York Times is creating a second revenue stream and preserving its online advertising business by offering paid subscriptions for its iPad application, effective next year.

What did Chase learn from its iPad sponsorship?

Published: September 14, 2010

NEW YORK - JPMorgan Chase & Co.’s Chase Sapphire achieved high interaction times and click-through rates for its rich-media iPad advertising campaign.

Dallas Morning News to launch iPad app using NYTimes template

Published: August 3, 2010

The Dallas Morning News will make its content available on the iPad using a platform developed by The New York Times.