Tag: New York

Total Results: 108

Rodale exec: 20pc of traffic comes via mobile

Published: March 12, 2012

NEW YORK - A Rodale executive at the DMA Circulation Marketing Day 2012 conference claimed that the publisher is seeing up to 20 percent of traffic being accessed via mobile for its lifestyle brands.

The New York Times keeps readers informed about presidential elections via mobile app

Published: February 29, 2012

The New York Times has rolled out an Election 2012 mobile application that aims to be a comprehensive resource for those that are following this year’s presidential campaign.

NBA’s NY Knicks shoots for engagement via iPhone, Android app

Published: February 7, 2012

The NBA’s New York Knickerbockers are aiming to get sports fans closer to their favorite team with a new application for iPhone and Android devices.

NBA the latest to face patent infringement suit over SMS activities

Published: January 27, 2012

It is not just technology companies that are the subject of mobile-related patent infringement lawsuits these days. Increasingly, the mobile marketing activities of media companies, retailers, sports leagues and others are also the focus of such suits.

New York Times, The Daily top grossing on Apple Newsstand

Published: January 17, 2012

The New York Times for iPad edition is the top grossing title on iTunes Newsstand, a central hub for mobile magazine and newspaper subscriptions that Apple rolled out in October as part of the iOS 5 launch.

New York Times stays on trend with new fashion app

Published: November 16, 2011

The New York Times has unveiled an iPad application that houses all of its fashion news in one single hub.

Ad:tech New York summons Coca-Cola, Sam’s Club, Groupon to discuss mobile

Published: November 7, 2011

Ad:tech is Nov. 8-10 and will feature brands such as Coca-Cola, Sam’s Club, Nestle, Groupon, Rue La La and Time Inc. sharing their mobile expertise.

Subway sponsors ING New York City Marathon app with location-based deals

Published: October 25, 2011

Fast food restaurant Subway is sponsoring the Mobile Spectator app that is running for spectators and participants in the ING New York City Marathon to offer location-based deals.

New York Times exec: HTML5 is white knight of mobile

Published: September 28, 2011

NEW YORK – With more consumers reaching for their handsets for daily news, publishers face a problem when developing mobile initiatives that reach a broad range of users.

Privacy no longer an issue in mobile: OMMA Mobile panelist

Published: September 27, 2011

NEW YORK – A panelist at OMMA Global said that privacy is no longer a big issue among brands and consumers.