Tag: New York

Total Results: 106

Dunkin’ Donuts marries coffee and mobile via interactive ad campaign

Published: June 14, 2011

Dunkin’ Donuts is testing consumer knowledge of its brand via an interactive mobile advertising banner that lets them find out their coffee IQ, as well as learn more about the company.

Mercedes-Benz targets New York Times affluent readers with CLS-Class line

Published: June 13, 2011

Luxury automaker Mercedes-Benz is promoting its 2012 CLS550 Coupe vehicle in an in-application advertising campaign within the New York Times iPhone app that lets consumers learn more about the car and how it will fit in with their lifestyle.

The New Yorker taps mobile subscriptions as additional revenue source

Published: May 11, 2011

Conde Nast’s The New Yorker is letting readers buy a subscription to the magazine via its digital mobile application.

Audi A7 Times Square billboard engages pedestrians via mobile

Published: April 19, 2011

Audi of America is launching its new A7 model with an interactive billboard in Times Square that is supported by mobile elements such as a mobile site, foursquare, QR codes and SMS.

New York Times exec forecasts the demise of static banners: ad:tech session

Published: April 14, 2011

SAN FRANCISCO - A New York Times executive at ad:tech said that mobile provides the company with new advertising opportunities that not only change the way brands look at developing creative, but will also bring on the demise of the static banner.

Will New York Times subscriptions affect mobile readers?

Published: March 21, 2011

The New York Times has launched digital subscriptions that limit the free access that readers are used to. But with the growing levels of smartphone and tablet adoption, will users embrace the paid model?

New York Times exec: Blending paid, ad-supported content key to revenue growth

Published: March 4, 2011

NEW YORK – A New York Times executive said that his company’s monetization strategy centers on a hybrid model blending paid and ad-supported content for smartphones and tablets during a keynote at Borrell Associates’ Local Online Advertising Conference.

USA Network drives tune-in to White Collar with iPad rich media

Published: March 2, 2011

NBC Universal’s USA Network drove viewership of its FBI comedy-drama “White Collar” with an interactive rich-media advertisement targeting Apple iPad users.

NBC pushes new reality show with MenuPages Android app sponsorship

Published: February 28, 2011

NBC is promoting its upcoming series, "America’s Next Great Restaurant," by sponsoring the new Android application from restaurant and menu resource MenuPages.com.

New York Times Travel Show taps mobile to engage attendees

Published: February 24, 2011

The New York Times Travel Show is launching a mobile expo guide and messaging program for the eighth-annual event Feb. 25-27 at the Jacob K. Javits Convention Center in New York.