Tag: New York

Total Results: 106

Conde Nast caters to changing audience preferences with Android editions

Published: February 22, 2011

Continuing its foray into cross-platform publishing, media mogul Conde Nast will use Google’s Android 3.0, a.k.a Honeycomb, to sell digital editions of its magazines.

Sotheby’s International Realty relies on rich-media ads to push exclusive properties

Published: February 7, 2011

Sotheby’s International Realty is running rich-media ads within the New York Times iPad application to push its property listings.

Top 10 mobile applications of 2010

Published: December 28, 2010

There was a flurry of innovation in 2010 in terms of applications, with new smartphones such as iPhone 4 and various Android devices demanding great experiences for consumers.

Target iAd campaign indicative of mobile advertising’s course in 2011

Published: December 20, 2010

Retailer Target’s iAd holiday campaign is a sign of where mobile advertising in going in 2011. Creative executions will be like nothing ever even imagined on the mobile platform.

Macy’s taps 2D bar codes to help make wishes come true

Published: December 13, 2010

Macy’s has placed a Jagtag in its print ad in am New York newspaper to let consumers watch the Believe video, which is part of the retailer's National Believe Day campaign in collaboration with the Make-A-Wish Foundation.

Cartier complements multichannel campaign with mobile rich-media effort

Published: December 10, 2010

Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

Maurices mobile social campaign generates seven-digit sales in first 4 months

Published: November 5, 2010

NEW YORK – A MS&L executive at ad:tech revealed that a campaign blending social media, SMS and mobile coupons has generated more than $1 million in sales for women’s fashion brand retailer maurices.

Mobile is not the death knell for traditional media: NBC Universal exec

Published: November 4, 2010

NEW YORK - While mobile and other new media have fundamentally changed the traditional media business, quality content always wins out, according to an NBC Universal executive at ad:tech.

Google sponsors New York magazine iPad app

Published: November 2, 2010

Google is the launch sponsor of New York magazine’s hot-off-the-presses iPad application that monetizes via a hybrid model blending pay-per-issue and ad-support.