Tag: New York

Total Results: 106

New York Times takes third place: 2010 Mobile Publisher of the Year

Published: October 20, 2010

The New York Times has placed third in Mobile Marketer’s Mobile Publisher of the Year awards.

New York Times primes new iPad app in prep for paid subscription

Published: October 18, 2010

The New York Times is creating a second revenue stream and preserving its online advertising business by offering paid subscriptions for its iPad application, effective next year.

Madison Square Garden ramps up mobile marketing initiatives

Published: September 24, 2010

Madison Square Garden is enhancing its mobile marketing campaigns for the New York Knicks, New York Rangers and its regional television networks.

What did Chase learn from its iPad sponsorship?

Published: September 14, 2010

NEW YORK - JPMorgan Chase & Co.’s Chase Sapphire achieved high interaction times and click-through rates for its rich-media iPad advertising campaign.

Subway breaks in-app ad campaign for Fiery Footlong subs

Published: August 23, 2010

Subway is running a mobile ad campaign within one of ESPN’s newest applications to promote its Fiery Footlong subs and to build up its consumer database.

W Hotel challenges users with location-based mobile contest

Published: August 13, 2010

W New York is introducing two challenges that coincide with its Summer DJ Series that give users a chance to win a two-night weekend stay at the hotel by checking in on Foursquare when they arrive.

Dallas Morning News to launch iPad app using NYTimes template

Published: August 3, 2010

The Dallas Morning News will make its content available on the iPad using a platform developed by The New York Times.

Time Out New York Kids enhances magazine experience with augmented reality

Published: July 27, 2010

Time Out New York Kids has enhanced its August cover with mobile augmented reality, letting users unlock video and 3D content via their mobile device.

Publishers should develop tailored advertising packages: panelists

Published: July 1, 2010

NEW YORK - Mobile adds value to print, broadcast and online media and publishers need to develop advertising packages tailored to mobile audience requirements, according to panelists.

USA Today, Clear Channel, TONY run StarStar Mobile Dial Code campaigns

Published: June 22, 2010

USA Today, Clear Channel Radio and Time Out New York tapped Zoove’s StarStar Mobile Dial Codes to run interactive mobile marketing campaigns.