Tag: New York

Total Results: 106

Time Out New York enables augmented reality for editorial content

Published: June 21, 2010

Time Out New York is incorporating mobile augmented reality in its “Summer Drinking Special” issue, letting readers unlock summer discounts and deals by pointing their device.

Chanel taps iPad’s unique capabilities to showcase watch collection

Published: June 8, 2010

Luxury brand Chanel is promoting its new J12 Marine Series of watches through The New York Times’ Editors’ Choice iPad application.

ESPN keeps cranking out iPhone apps

Published: May 24, 2010

ESPN is expanding its mobile reach by introducing six locally-targeted applications and ESPN Passport for Apple’s iPhone and iPod touch.

Chase Sapphire trailblazes new ad units within New York Times iPad app

Published: April 6, 2010

JPMorgan Chase & Co.’s Chase Sapphire, a rewards card targeting affluent consumers, is the exclusive launch sponsor of The New York Times Editors’ Choice application for Apple’s iPad.

Marketers join iPad frenzy with app launches

Published: April 5, 2010

With the sudden craze of the just-released Apple iPad, many companies rolled out their own applications for the much-anticipated device.

NBA’s NY Knicks launch Android app sponsored by T-Mobile

Published: April 2, 2010

The NBA’s New York Knickerbockers have launched a new mobile application for Android handsets in partnership with carrier T-Mobile USA.

Capital One runs ads within New York Media’s MenuPages.com app

Published: February 23, 2010

Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.

Time Out New York connects singles via mobile

Published: February 19, 2010

Time Out New York has partnered with meetMoi to launch TONY Singles, a mobile and Web-based dating service that connects single New Yorkers.

NHL’s New York Rangers run $1M mobile sweepstakes

Published: February 17, 2010

The National Hockey League’s New York Rangers and the MSG Network are teaming up to give fans the chance to text in to win up to $1 million.

NBA’s NY Knicks drive 3,300 opt-ins via SMS

Published: January 13, 2010

More than 3,300 consumers texted in to participate in the NBA’s New York Knicks’ four-week interactive out-of-home media campaign featuring an SMS call-to-action.