Tag: New York

Total Results: 106

B.R. Guest LBS ads for restaurants see 5 percent response rate

Published: December 30, 2009

B.R. Guest Restaurants' location-based mobile ads aimed at driving foot traffic to its Vento Trattoria and Wildwood Barbeque eateries achieved a 5 percent response rate or more on some days.

New York State rolls out free SMS alerts

Published: December 8, 2009

The New York State Emergency Management Office is deploying free SMS services through NY-Alert, the state’s All-Hazards Alert and Notification System.

UPS debuts B2B mobile campaign targeting business decision makers

Published: November 26, 2009

In an effort to promote its business solutions, the United Parcel Service is running a B2B mobile ad campaign within the New York Times’ new BlackBerry application.

The Bowery Mission of NYC uses SMS to battle homelessness, hunger

Published: November 10, 2009

The Bowery Mission launched an SMS campaign designed to raise awareness of the plight of the homeless and hungry in New York City during its 100th anniversary celebration.

Dallas BBQ launches SMS call-to-action subway spots

Published: November 9, 2009

Regional restaurant chain Dallas BBQ has placed an SMS call-to-action in out-of-home advertisements featured throughout New York City’s subways.

WPP keynote: Mobile advertising has not reached full potential

Published: November 5, 2009

NEW YORK - The opening keynote at ad:tech New York proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential.

Retail sector bouncing back from recession: ad:tech keynote

Published: November 5, 2009

NEW YORK – The automotive, retail and consumer-packaged-goods sectors are all bouncing back quickly from the recession and increasing their ad spend, according to a keynote at ad:tech.

Toyota uses targeted location-based mobile ads at NY Giants game

Published: October 19, 2009

Toyota launched a targeted location-based mobile marketing campaign in September at the NFL’s New York Giants’ season opener.

NBC launches 10 hyper-local city apps to woo advertisers

Published: October 9, 2009

NBC Local Integrated Media launched 10 applications for the iPhone and iPod touch, each backed by an NBC Locals Only city-specific Web site.

Google tops mobile search but Yahoo close behind: Study

Published: September 21, 2009

Google’s mobile search site, with its minimalist interface, format-specific device detection and location-awareness capabilities, was ranked No. 1 for mobile search in a Yankee Group study.