Tag: News Corp.

Total Results: 24

News Corp., Conde Nast bet on Apple Newsstand

Published: October 14, 2011

With the launch of iOS 5, Apple has rolled out Newsstand to serve as the central hub for mobile magazine and newspaper subscriptions.

Mobile paid content is coming – can we stop it?

Published: March 25, 2011

By Elizabeth Joy Zalman

The true threat is that a subscription-based model does represent a cataclysmic shift for the industry.

Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

Published: February 10, 2011

Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.

News Corp. paid and ad-supported monetization mix foreshadows mobile media future

Published: February 4, 2011

News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.

Vail offers mobile winter gear guide targeting consumers, sales associates

Published: December 7, 2010

Vail Resorts tapped agency Razorfish to develop a gear guide application for OnTheSnow.com, which it claims is the most-visited snow sports Web site in the world.

News Corp.’s Myspace unveils new ad-supported mobile properties

Published: December 2, 2010

Myspace has launched a new mobile Web site and iPhone application to further extend the site’s social entertainment experience to mobile devices.

World’s largest publishers betting on paid mobile content: ad:tech

Published: November 4, 2010

NEW YORK – During a session at ad:tech, industry executives discussed traditional media companies’ plan for getting consumers to pay for digital content and expressed high hopes for tablets.

USA Today, Clear Channel, TONY run StarStar Mobile Dial Code campaigns

Published: June 22, 2010

USA Today, Clear Channel Radio and Time Out New York tapped Zoove’s StarStar Mobile Dial Codes to run interactive mobile marketing campaigns.

Fox taps mobile bar codes to promote Avatar Blu-ray, DVD launch

Published: June 7, 2010

Twentieth Century Fox Home Entertainment LLC is running a mobile campaign featuring 2D bar codes at Best Buy and Kmart stores to promote the release of Avatar on Blu-ray disc and DVD.

Mobile advertising case study - Fox's Glee

Published: May 18, 2010

See how Fox used mobile advertising to promote its hit show Glee.