Tag: News Corp

Total Results: 26

Mobile advertising case study - Fox's Glee

Published: May 18, 2010

See how Fox used mobile advertising to promote its hit show Glee.

Wall Street Journal monetizes mobile content via subscriptions, ads: ad:tech

Published: April 21, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Wall Street Journal executive said that the publication’s monetization strategy relies on subscriptions for digital content and advertising.

Target debuts first nationwide mobile bar code coupon program - Mobile Commerce Daily

Published: March 11, 2010

Mobile Commerce Daily today - Target debuts first nationwide mobile bar code coupon program; Pathways to Housing goes mobile to raise funds for the homeless.

World's largest media brands announce partnership for digital storefront, mobile reading

Published: December 9, 2009

Conde Nast, Hearst, Meredith, News Corp. and Time Inc. announced a partnership to develop open standards for a new digital storefront for media content on portable devices.

Ad:tech keynote: Is mobile Web new marketing tool or extension?

Published: November 6, 2009

NEW YORK – One of the biggest problems facing mobile for media brands and advertisers is the differentiation between WAP and the PC Web.

Wrigley’s Altoids first sponsor of Fox mobile TV show

Published: September 25, 2009

Fox Mobile Studios has developed “Brainstorm,” a scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.”

Fox engages Comic-Con attendees with 2D bar codes

Published: July 29, 2009

Fox Home Entertainment has taken its marketing exploits mobile at Comic-Con International in San Diego using Jagtag's 2D bar code technology.

Fox to integrate mobile content on AOL’s Winamp

Published: April 13, 2009

Fox Mobile Distribution has signed agreements with AOL Europe and AOL Canada for the newly-launched Winamp version 5.55, a PC-based media player, to provide mobile ringtones.

Fox launches Family Guy, American Dad, King of the Hill mobile content

Published: March 24, 2009

Fox is expanding its offering of "Family Guy" themed mobile content and launching mobile content based on "American Dad" and "King of the Hill."

Fox Mobile expands mobile TV content in Asia, Africa

Published: March 16, 2009

Fox Mobile Distribution is letting millions of mobile subscribers across Asia, the Middle East and Africa access video content from hit U.S. shows such as "24," "The Simpsons" and "Prison Break."