Tag: Nexage

Total Results: 10

How to create in-app ads with impact

Published: May 25, 2012

As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

Mobile is alternative device for TV: Kargo exec

Published: September 23, 2011

NEW YORK – Media and mobile executives at Digiday Mobile spoke about the importance of mobile video and how it acts as both a supplement and additional screen for consumers.

AT&T, Mozilla, Angry Birds: News briefs

Published: July 27, 2011

News briefs: AT&T updates Android devices with Gingerbread; Mozilla to develop Web-based mobile OS; Angry Birds makers get happy about mobile advertising.

DSPs to cement prominent position in mobile advertising this year: DataXu exec

Published: February 1, 2011

After a long period of testing with WPP’s Group M, DataXu has announced the general availability of its DX mobile demand-side platform.

SAP acquires Sybase; Medialets Enrich and DOTGO debut

Published: May 14, 2010

SAP acquires Sybase for $5.8 billion; Medialets Enrich debuts to enable rich-media mobile ad units across more apps; Scientific Media launched the DOTGO mobile publishing platform.

How to develop an iPad content and advertising strategy

Published: May 14, 2010

By Ernie Cormier

Has anyone in the mobile or digital media business gone a full 24 hours in the last two months without mentioning or hearing about the iPad?

What would Apple-Microsoft deal mean for mobile search?

Published: January 21, 2010

Apple’s discussions with Microsoft to potentially make Bing the default search engine on the iPhone is another sign that the Apple-Google rivalry is heating up, as is mobile search advertising.

Reuters taps Nexage to monetize mobile properties

Published: December 16, 2009

Reuters.com has tapped Nexage’s AdMax service to manage its mobile advertising strategy by generating revenue from its mobile properties.

Nexage gets $4M in funding for mobile advertising

Published: July 16, 2009

Mobile advertising service provider Nexage has closed $4 million in Series A funding from BlackBerry Partners Fund and GrandBanks Capital.

Publishers Clearing House develops mobile strategy for younger consumers

Published: June 15, 2009

Publishers Clearing House Online Network is moving into the mobile space through various initiatives to reach a new, younger demographic.